6 tactics you should implement in Facebook videos
Posted: Sat Dec 28, 2024 5:45 am
From Posicionamiento Web Salamanca we offer you these 6 tactics that you should implement in Facebook videos to take advantage of your publications on this social network. Audiovisual content is attractive to the public and is very versatile; including it in the marketing strategy is an excellent way to increase audience engagement, even more so if you make the publications directly on your brand's page on this social network.
Native videos perform better
It has been proven that videos are a powerful content format. We first saw the full potential of social networks like YouTube, which were joined over the years by others such as Vevo or Vimeo. Facebook realized the opportunity for expansion that it had before it and then allowed audiovisuals to be uploaded directly to its platform, instead of only through links to other sites.
This is how we came to know about Facebook native videos , which have now become the favorites of many brands that prefer to publish directly on this social network, given that the numbers favor them over links. Let's look at some interesting data about these, revealed by studies that have been done over the last year:
eMarketer and Quintly found that 65% of brand posts that contained videos cayman islands telegram data hosted on Facebook and only 24% were links to YouTube.
According to Locowise, the organic reach of native Facebook videos is 13.2%, while links to YouTube are 7.9%.
SEJ also did its own analysis, determining that on average native videos get 2.38 more likes, 7.43 more comments, and 2.67 more shares.
According to Mark Zuckerberg, Facebook videos receive more than four billion views daily.
Post: SEO on LinkedIn: how to make your profile more visible?
With these figures on the table, there are no excuses for not experimenting with video marketing. To do so, we bring you these 6 tactics.
Learn the best tactics to implement in Facebook videos
1. Give the video an attractive title
Think of your video as a post to be published on your blog or website and put the same interest into it that you apply when you are going to give it a name. It should be interesting, attractive and summarize the topic you are going to cover; remember that this is the cover letter for all web content.
The title should contain the main keyword so that it is easy to find if the user does a search related to it.
2. Add an interesting description
Accompany the video with a simple but powerful text that talks about the topic at hand, with relevant information. This description should tell the user why they should watch the post.
One tactic to capture user attention is to add a bit of humor and a powerful call to action, inviting followers to click on the video.
3. Add texts to the video
Among the characteristics of native videos we have that the playback is automatic and without audio . Even if the user continues to see the image, it does not mean that the audio will be activated, so the content must speak for itself and ensure that the message is sent even under this condition.
You can do this by adding text to the image so that your followers understand what it is about. The size and design of the typography will depend on the style and image of the brand.
Native videos perform better
It has been proven that videos are a powerful content format. We first saw the full potential of social networks like YouTube, which were joined over the years by others such as Vevo or Vimeo. Facebook realized the opportunity for expansion that it had before it and then allowed audiovisuals to be uploaded directly to its platform, instead of only through links to other sites.
This is how we came to know about Facebook native videos , which have now become the favorites of many brands that prefer to publish directly on this social network, given that the numbers favor them over links. Let's look at some interesting data about these, revealed by studies that have been done over the last year:
eMarketer and Quintly found that 65% of brand posts that contained videos cayman islands telegram data hosted on Facebook and only 24% were links to YouTube.
According to Locowise, the organic reach of native Facebook videos is 13.2%, while links to YouTube are 7.9%.
SEJ also did its own analysis, determining that on average native videos get 2.38 more likes, 7.43 more comments, and 2.67 more shares.
According to Mark Zuckerberg, Facebook videos receive more than four billion views daily.
Post: SEO on LinkedIn: how to make your profile more visible?
With these figures on the table, there are no excuses for not experimenting with video marketing. To do so, we bring you these 6 tactics.
Learn the best tactics to implement in Facebook videos
1. Give the video an attractive title
Think of your video as a post to be published on your blog or website and put the same interest into it that you apply when you are going to give it a name. It should be interesting, attractive and summarize the topic you are going to cover; remember that this is the cover letter for all web content.
The title should contain the main keyword so that it is easy to find if the user does a search related to it.
2. Add an interesting description
Accompany the video with a simple but powerful text that talks about the topic at hand, with relevant information. This description should tell the user why they should watch the post.
One tactic to capture user attention is to add a bit of humor and a powerful call to action, inviting followers to click on the video.
3. Add texts to the video
Among the characteristics of native videos we have that the playback is automatic and without audio . Even if the user continues to see the image, it does not mean that the audio will be activated, so the content must speak for itself and ensure that the message is sent even under this condition.
You can do this by adding text to the image so that your followers understand what it is about. The size and design of the typography will depend on the style and image of the brand.