Work Best For Your Client’s Goals
Posted: Thu Dec 26, 2024 9:16 am
Do These Distinctions Really Matter?content Marketing, Branded Content, And Native Advertising Are Based On The Same Core Premise – That Creating Relevant, High-quality Content And Distributing It To An Audience Eager To Receive Accurate And Valuable Information Will Help Brands Attract Consumer Attention, Earn Trust, And, Ultimately, Make Consumers More Likely To Convert Into Loyal, Satisfied Customers.considering The Many Areas Where These Techniques Overlap (Or Can And Should), Do The Terms Really Matter?while The Lines Between Each Approach Can Blur, A Compelling Case Can Be Made For Understanding The Distinctions.
As Robert Rose Has Argued, Accurate Labels Aren’t As Important bulgaria whatsapp number database As Being Able To Choose Which Activities Will. However, Being Able To Clearly Explain The Differences Among Content Marketing, Branded Content, And Native Advertising Can Help The Agency-brand Relationship In Two Key Ways:it Helps You Make A Stronger Business Case For Experimenting With A Technique Your Client May Not Have Been Open To. This Is Particularly Useful When Clients No Longer Achieve Optimal Results From Existing Techniques That They’re Reluctant To Abandon.
For Example, If A Client Is Convinced That Blog Posts Should Be Driving More Traffic, Explaining How Native Advertising Can Help Put That Content In Front Of More Consumers Might Win Buy-in To Experiment With A Native Campaign.it Raises The Chances Of Achieving Success. For Example, A Branded Content Campaign That Prominently Features The Brand May Better Support A Short-term Lift In Brand Loyalty, While A Content Marketing Initiative May Be More Effective At Driving Awareness For A Traditional Brand Looking To Expand Into A New Market Or Launch A New Product Line.
As Robert Rose Has Argued, Accurate Labels Aren’t As Important bulgaria whatsapp number database As Being Able To Choose Which Activities Will. However, Being Able To Clearly Explain The Differences Among Content Marketing, Branded Content, And Native Advertising Can Help The Agency-brand Relationship In Two Key Ways:it Helps You Make A Stronger Business Case For Experimenting With A Technique Your Client May Not Have Been Open To. This Is Particularly Useful When Clients No Longer Achieve Optimal Results From Existing Techniques That They’re Reluctant To Abandon.
For Example, If A Client Is Convinced That Blog Posts Should Be Driving More Traffic, Explaining How Native Advertising Can Help Put That Content In Front Of More Consumers Might Win Buy-in To Experiment With A Native Campaign.it Raises The Chances Of Achieving Success. For Example, A Branded Content Campaign That Prominently Features The Brand May Better Support A Short-term Lift In Brand Loyalty, While A Content Marketing Initiative May Be More Effective At Driving Awareness For A Traditional Brand Looking To Expand Into A New Market Or Launch A New Product Line.