Share "in action" videos
Posted: Thu Jul 10, 2025 10:44 am
We all want to read hotel reviews when we go on vacation. We care about getting quality service at a given place. The same goes for your services, so it’s very, very important that you post reviews from your customers. People check your Instagram every day, and they’re the ones who’ve never been to your place before. Convince them to come!
These are reviews you received on Facebook, Google My Business, or in an country email list email or private message on Messenger or WhatsApp. Let the world know that your clients are satisfied with your services and share them on Instagram stories.
To create a nice review transcript, I recommend Canva (read Kanva), which is a free online graphic tool. You can also download the app to your mobile phone. Creating a nice graphic template is really easy and, most importantly, it looks beautiful. You can also use pre-made templates directly in Canva, such as this one:
Graphic design with client evaluation
When creating such an Instagram story, you need to copy the text of the rating you received and paste it into the template. Does this sound complicated? Don't worry, it's very simple.
If you want to know more about how to work in this graphic tool, read the article How to create a gift certificate .
Whenever you get a new review, be sure to share it on your Instagram story, don't forget to tag the client with the "mention" sticker. It's very likely that the client will share it on her Instagram as well, which will actually increase awareness of your salon.
Finally, save this story in your “Reviews” selection so clients and prospects can view it at any time.
How to impress with Instagram stories? Introduce your colleagues
Introduce your colleagues to the world
Do you have colleagues or employees in your salon? If so, I guarantee your followers and potential clients want to know more about them. Even more so if you have a new hire and your client has just been assigned or chosen this professional.
Instagram Stories are the perfect place to showcase everyone in their most creative light.
See how the Canadian salon JET BLACK has it done . Every professional has their own place where you can see their work.
The hair salon presents colleagues on its profile
Create such "team" stories, where you can also tag the personal profile of the professional, if they have one. You can choose a photo or a short video as the format. You can add something interesting outside of work, for example, a favorite movie, hobby or favorite song. Anything to relax.
Such Instagram stories can be especially engaging for clients looking for a specific specialist, so don't be afraid to show what your colleagues are good at.
These are reviews you received on Facebook, Google My Business, or in an country email list email or private message on Messenger or WhatsApp. Let the world know that your clients are satisfied with your services and share them on Instagram stories.
To create a nice review transcript, I recommend Canva (read Kanva), which is a free online graphic tool. You can also download the app to your mobile phone. Creating a nice graphic template is really easy and, most importantly, it looks beautiful. You can also use pre-made templates directly in Canva, such as this one:
Graphic design with client evaluation
When creating such an Instagram story, you need to copy the text of the rating you received and paste it into the template. Does this sound complicated? Don't worry, it's very simple.
If you want to know more about how to work in this graphic tool, read the article How to create a gift certificate .
Whenever you get a new review, be sure to share it on your Instagram story, don't forget to tag the client with the "mention" sticker. It's very likely that the client will share it on her Instagram as well, which will actually increase awareness of your salon.
Finally, save this story in your “Reviews” selection so clients and prospects can view it at any time.
How to impress with Instagram stories? Introduce your colleagues
Introduce your colleagues to the world
Do you have colleagues or employees in your salon? If so, I guarantee your followers and potential clients want to know more about them. Even more so if you have a new hire and your client has just been assigned or chosen this professional.
Instagram Stories are the perfect place to showcase everyone in their most creative light.
See how the Canadian salon JET BLACK has it done . Every professional has their own place where you can see their work.
The hair salon presents colleagues on its profile
Create such "team" stories, where you can also tag the personal profile of the professional, if they have one. You can choose a photo or a short video as the format. You can add something interesting outside of work, for example, a favorite movie, hobby or favorite song. Anything to relax.
Such Instagram stories can be especially engaging for clients looking for a specific specialist, so don't be afraid to show what your colleagues are good at.