This occurs at the same time that customers begin to develop

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Marketing 1.0, or traditional marketing, was focused on the product, so it manifested itself through a vertical and unilateral relationship with the customer.

The company simply defined what to sell, without paying attention to the other side. This was one of its main characteristics.

There was no concern with market segmentation, personalization or brand building.

This can be explained by the fact that at the time the concept was email list developed, there was little competition, few products and consumers were not so demanding.

During this period, the strategy of large companies was to mass-promote the promotion of services and products through media outlets such as radio and TV, to increase exposure.

Marketing 2.0
Marketing 2.0 is more consumer-oriented, considering customer needs associated with services and products.

In this scenario, organizations mature, such as a 150kg digital scale company that begins to understand that solving consumer pain points generates more demand and increases business revenue.

a heightened critical sense and demand more from brands, causing productive sectors to review their communication strategies.

One idea that emerged from this scenario was market segmentation. This strategy aims to define groups with common interests to understand their needs and propose personalized solutions.

Thus, organizations gradually began to reduce spending on mass communication strategies, as they were not having the expected effect.

Marketing 3.0
Marketing 3.0 brings the concept of human-centered marketing, while the internet is the protagonist of digital transformation.

People gain a voice through websites, blogs, and social media, altering the hierarchy of consumption so that the public begins to dictate the rules.

Marketers and businesses realized that it didn't make sense to just segment their target audience.

It was necessary to treat the consumer as a unique being, with desires, needs and a different worldview.

This makes it necessary to adapt strategies for each person, considering their desires and particularities.

All of this has led brands to begin humanizing their marketing. Another strategy is to address social and environmental causes, demonstrating their concern for sustainable development.