The answer lies in the power of frames
Posted: Wed Jul 09, 2025 9:26 am
Coupon pop-ups showing discounts
D. Framing and Emotional Triggers: The Power of Persuasion
Have you ever wondered why that “limited time offer” seems too good to pass up? Or how a simple phrase like “don’t miss out” can get you hooked? and emotional triggers. These psychological principles tap into our subconscious desires and anxieties, influencing how we perceive and respond to information.
Here's how you can use them to create irresistible popups:
Framing: The Art of the Positive Angle
Imagine two pop-ups: one that says, “Get 20% more value!” Both offer the whatsapp number list same discount, but the second one focuses on the benefit (greater value) rather than the potential loss (lost revenue). That’s the power of framing. By highlighting the positive aspects of your offer, you can make it more attractive and compel action.
Here are some cropping techniques you can use in pop-ups:
Focus on profit: Highlight the benefits and value customers get from your offer (e.g., “Unlock exclusive savings!” or “Improve your appearance for less!”).
Limit Availability : Create a sense of scarcity by mentioning offers that are limited in time or quantity (e.g., “This offer ends in 24 hours!” or “Only 5 left in stock!”).
Social Proof : Displaying social proof (e.g., “Join the thousands who have already saved!”) builds trust and encourages visitors to follow suit.
Emotional Triggers: Using What Moves Us
People are emotional creatures. By evoking certain emotions, you can influence decision making. Here are some emotions to pay attention to:
D. Framing and Emotional Triggers: The Power of Persuasion
Have you ever wondered why that “limited time offer” seems too good to pass up? Or how a simple phrase like “don’t miss out” can get you hooked? and emotional triggers. These psychological principles tap into our subconscious desires and anxieties, influencing how we perceive and respond to information.
Here's how you can use them to create irresistible popups:
Framing: The Art of the Positive Angle
Imagine two pop-ups: one that says, “Get 20% more value!” Both offer the whatsapp number list same discount, but the second one focuses on the benefit (greater value) rather than the potential loss (lost revenue). That’s the power of framing. By highlighting the positive aspects of your offer, you can make it more attractive and compel action.
Here are some cropping techniques you can use in pop-ups:
Focus on profit: Highlight the benefits and value customers get from your offer (e.g., “Unlock exclusive savings!” or “Improve your appearance for less!”).
Limit Availability : Create a sense of scarcity by mentioning offers that are limited in time or quantity (e.g., “This offer ends in 24 hours!” or “Only 5 left in stock!”).
Social Proof : Displaying social proof (e.g., “Join the thousands who have already saved!”) builds trust and encourages visitors to follow suit.
Emotional Triggers: Using What Moves Us
People are emotional creatures. By evoking certain emotions, you can influence decision making. Here are some emotions to pay attention to: