Usability and accessibility: the secret of multiexperience
Posted: Thu Dec 26, 2024 4:34 am
Lifestyle and the way people interact on different social levels is increasingly becoming a multifaceted or multidimensional experience, in which technology plays a fundamental role in decision-making and process automation.
"Users don't want to bend their lifestyle to you, they want you to come to them.”
Chris Risdon
Now, in a constantly changing digital era, consumers are increasingly jordan whatsapp number database and expect immediate and satisfactory responses from the digital world.
Simplify processes and optimize the experience
A good example of this response to the demands of the new era of consumers is the case of Amazon GO, a physical convenience store located in Seattle, in the United States, whose main feature is the absence of employees and cash registers. The objective? To offer greater privacy to the consumer.
To shop at this store, the only requirements are to download the app and have an Amazon account. With that, the customer can go in, choose their products and leave.
The simplicity of the process makes it seem like there are no interfaces when purchasing, but in reality everything happens invisibly . Through the application, Amazon recognizes the profile of whoever entered the store and, through sensors on the products, the system recognizes what the customer is buying. This way, payment is made automatically with the customer's credit card.
With an increasingly demanding consumer, the current transformation of applications is inevitable and, all around us, we can already see that renowned brands are already beginning to transform into multi-experience applications.
But what is this Multiexperience?
The concept emerged with Gartner at the end of 2019 and is expected to be one of the biggest developments for this year. The same author states that "more than 25% of mobile applications, progressive web applications and conversational applications in large enterprises will be built and/or run through a multiexperience development platform" by 2023.
Consumer experiences have undergone transformations over time and adapting to the digital world requires companies to reinvent themselves daily in search of more assertive communication channels.
"Whether with improved voice command and management capabilities or with virtual reality and augmented reality, for example, the truth is that companies now need to offer innovative and efficient communication in order to provide more assertive experiences to consumers/users.”
Multiexperience: a new approach to digital transformation
Multiexperience is:
Different ways for users to interact with a brand (touch, voice, gesture);
Different physical devices available that offer the user experiences resulting from these interactions.
In other words, multiexperience is about adapting different devices and their respective experiences to the growing market. Applications need to run on different platforms, adapting easily, and at the same time providing a consistent experience from a business perspective .
Why is this relevant? On the one hand, because some companies are already doing it and, on the other, because the consumer currently has, on average, 3.2 different devices (Desktop, Smartphone, Tablets, Wearables, etc.). In other words, in addition to being the main objective, it is becoming a norm to satisfy the user.
Then...
Multiexperience may be a new term – but it has been a growing expectation for several years. As technology becomes increasingly diverse and integrated into everyday life, users expect ever more immediate access to the companies they depend on.
Multi-experience-driven digital transformation should be an enabler of creating a truly seamless customer experience, and this transformation has a three-part customer strategy that encompasses physical, contextual and experiential aspects , so that users enjoy a better user experience.
With the growing application of multi-experience, the need for digital assurance is also increasing. Companies are demanding software services that can facilitate faster time to market while also enabling them to adopt new technologies.
"Users don't want to bend their lifestyle to you, they want you to come to them.”
Chris Risdon
Now, in a constantly changing digital era, consumers are increasingly jordan whatsapp number database and expect immediate and satisfactory responses from the digital world.
Simplify processes and optimize the experience
A good example of this response to the demands of the new era of consumers is the case of Amazon GO, a physical convenience store located in Seattle, in the United States, whose main feature is the absence of employees and cash registers. The objective? To offer greater privacy to the consumer.
To shop at this store, the only requirements are to download the app and have an Amazon account. With that, the customer can go in, choose their products and leave.
The simplicity of the process makes it seem like there are no interfaces when purchasing, but in reality everything happens invisibly . Through the application, Amazon recognizes the profile of whoever entered the store and, through sensors on the products, the system recognizes what the customer is buying. This way, payment is made automatically with the customer's credit card.
With an increasingly demanding consumer, the current transformation of applications is inevitable and, all around us, we can already see that renowned brands are already beginning to transform into multi-experience applications.
But what is this Multiexperience?
The concept emerged with Gartner at the end of 2019 and is expected to be one of the biggest developments for this year. The same author states that "more than 25% of mobile applications, progressive web applications and conversational applications in large enterprises will be built and/or run through a multiexperience development platform" by 2023.
Consumer experiences have undergone transformations over time and adapting to the digital world requires companies to reinvent themselves daily in search of more assertive communication channels.
"Whether with improved voice command and management capabilities or with virtual reality and augmented reality, for example, the truth is that companies now need to offer innovative and efficient communication in order to provide more assertive experiences to consumers/users.”
Multiexperience: a new approach to digital transformation
Multiexperience is:
Different ways for users to interact with a brand (touch, voice, gesture);
Different physical devices available that offer the user experiences resulting from these interactions.
In other words, multiexperience is about adapting different devices and their respective experiences to the growing market. Applications need to run on different platforms, adapting easily, and at the same time providing a consistent experience from a business perspective .
Why is this relevant? On the one hand, because some companies are already doing it and, on the other, because the consumer currently has, on average, 3.2 different devices (Desktop, Smartphone, Tablets, Wearables, etc.). In other words, in addition to being the main objective, it is becoming a norm to satisfy the user.
Then...
Multiexperience may be a new term – but it has been a growing expectation for several years. As technology becomes increasingly diverse and integrated into everyday life, users expect ever more immediate access to the companies they depend on.
Multi-experience-driven digital transformation should be an enabler of creating a truly seamless customer experience, and this transformation has a three-part customer strategy that encompasses physical, contextual and experiential aspects , so that users enjoy a better user experience.
With the growing application of multi-experience, the need for digital assurance is also increasing. Companies are demanding software services that can facilitate faster time to market while also enabling them to adopt new technologies.