Top 5 key trends in the real estate market in 2024
Posted: Wed Jun 18, 2025 3:51 am
In the coming years, the real estate industry will face new challenges, but also new opportunities.
Analyzing the annual Emerging trends 2024 report from PwC and the Urban Land Institute* allowed me to identify 5 main directions of the industry.
Entrepreneurs who catch these trends will be able to succeed in this challenging industry special database that is constantly evolving and changing.
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Trend No. 1. Development of mixed-use facilities and flexible spaces
The lifestyle and work style of modern Europeans is radically changing in line with new realities. The real estate market is also adapting. Flexible workplaces and co-living are becoming increasingly popular.
Mixed-use properties with high levels of sustainability and low energy costs are one of the biggest trends in real estate.
Industry leaders should meet this demand, offering adapted premises for professional and residential needs. And investors should pay attention to such real estate objects.
Overall, the impact of hybrid working on the office sector remains a pressing issue for many executives. They see reduced overall costs, good location, and talent attraction as the three most important factors that will determine leasing strategy. Shorter lease terms and more flexible workspaces are part of this offering.
Institutional investors argue that truly successful projects will have multi-purpose spaces that attract different generations and types of users.
Analyzing the annual Emerging trends 2024 report from PwC and the Urban Land Institute* allowed me to identify 5 main directions of the industry.
Entrepreneurs who catch these trends will be able to succeed in this challenging industry special database that is constantly evolving and changing.
Read also
We earn our money when we sell the business. Interview with the co-owner of the Dairy Alliance
Format competition. Will e-commerce and convenience stores displace large supermarkets?
Billion-dollar losses, transit restoration and port digitalization. Interview with the head of the USPA
Trend No. 1. Development of mixed-use facilities and flexible spaces
The lifestyle and work style of modern Europeans is radically changing in line with new realities. The real estate market is also adapting. Flexible workplaces and co-living are becoming increasingly popular.
Mixed-use properties with high levels of sustainability and low energy costs are one of the biggest trends in real estate.
Industry leaders should meet this demand, offering adapted premises for professional and residential needs. And investors should pay attention to such real estate objects.
Overall, the impact of hybrid working on the office sector remains a pressing issue for many executives. They see reduced overall costs, good location, and talent attraction as the three most important factors that will determine leasing strategy. Shorter lease terms and more flexible workspaces are part of this offering.
Institutional investors argue that truly successful projects will have multi-purpose spaces that attract different generations and types of users.