The world is changing and with the internet and digital influencers, or influencers as they are popularly known, the consumer market is also changing. Learn more about this topic in this article and how to evaluate and interpret this transformation.
Influencers – Uniting the virtual and physical worlds
More and more young people want to become influencers, or as they are known worldwide: influencers. An act that often began as an opportunity and availability, today it is a coveted profession that increasingly impacts the market and the world.
Known for being people who reach a large audience through social networks, such as TikTok or YouTube, influencers are present in the lives of hundreds of people. Every day, they create content, focused or not on a specific segment, and thus become part of the routine – and the lives – of their followers.
In this way, many are also known as “public figures” and often share even intimate moments, such as marriage proposals or dating, with their entire network. And this courage and authenticity (in some cases) is compensated in a simple way: publicity.
Among the many ways to make money as an influencer , one of the most popular, especially for digital influencers who have thousands of followers, is advertising. After all, in addition to often being practical, such as through a single post, it is also very profitable.
In this way, they are mainly responsible for uniting the virtual worlds costa rica phone number data with the physical one, especially when we talk about consumption.
The growth of the digital market and influencers
Since they identified the opportunity to make money from advertising, influencers have been very successful in transmitting messages and promoting products. In addition to securing funds to continue maintaining their productions and content, they have also created a source of income.
At first, this movement was great because it allowed small and medium-sized companies to reach audiences that they would never have been able to reach through traditional media. Driven by the trust created through frequent “contact,” many followers became consumers of products recommended by influencers.
However, during 2020-2022 the world went through an event that changed the dynamics of relationships: the COVID-19 pandemic. With social isolation, many people had their jobs impacted and stopped shopping.
However, at the same time, part of the population that did not use the internet needed to start using digital services. As a result, services such as banking, education and especially shopping migrated to digital, that is, to e-commerce .
As a result, contrary to what was imagined, digital influencers continued to play the same important role in purchasing decisions. Or in reality, perhaps even more so than before.
Research shows, for example, that 40% of Brazilians have already purchased or consumed products based on recommendations from digital influencers. For this reason, topics such as social and commerce influencer marketing, or influencer marketing, are increasingly popular in Brazil.
The impact of digital influencers on consumer society
Given this fact and other data, such as the sales impact of campaigns inspired by digital trends , counting on the participation of content creators in such a dynamic time is important to achieve better results in online sales.
After all, the internet plays an increasingly important role in today's consumer society. Generations Y and Z, for example, bring traces of this current virtual routine even to the job market .
In short, with social media and influencers the world will never be the same again. Unless the internet ceases to exist.
For this reason, count on Afilio and our strong network of digital influencers to boost your online sales . Here at Afilio, we have partners from different segments and without a doubt one of them works and communicates perfectly with your target audience.