Whether they used a specific discount code
Posted: Tue Jun 17, 2025 9:39 am
Data Points:
Products purchased, categories purchased, total spending (LTV - Lifetime Value), frequency of purchase, last purchase date.
Use Cases:
Upselling/Cross-selling: Recommend complementary products based on past purchases (e.g., "You bought a smartphone, how about a screen protector?").
Loyalty Programs: Offer exclusive rewards or early access to sales for high-value customers.
Replenishment Reminders: Remind customers when it might be time to reorder a consumable product.
Win-back Campaigns: Target customers who haven't purchased in a long time with special incentives.
How to get data: Directly from your CRM or e-commerce platform (requires integration with WhatsApp API).
d) Customer Lifecycle Stage Segmentation:
Categorize customers based on their journey with your brand.
Data Points:
New Leads/Subscribers: Just whatsapp number list opted-in, first interaction.
First-Time Buyers: Made their initial purchase.
Active Customers: Regular purchasers.
Churned/Inactive Customers: Haven't purchased or engaged in a long time.
VIP/Loyal Customers: High-value, frequent buyers.
Use Cases:
Welcome Series: Automated messages for new subscribers introducing your brand.
Onboarding Flows: Guiding new customers through product setup or usage.
Retention Campaigns: Special offers for loyal customers.
Products purchased, categories purchased, total spending (LTV - Lifetime Value), frequency of purchase, last purchase date.
Use Cases:
Upselling/Cross-selling: Recommend complementary products based on past purchases (e.g., "You bought a smartphone, how about a screen protector?").
Loyalty Programs: Offer exclusive rewards or early access to sales for high-value customers.
Replenishment Reminders: Remind customers when it might be time to reorder a consumable product.
Win-back Campaigns: Target customers who haven't purchased in a long time with special incentives.
How to get data: Directly from your CRM or e-commerce platform (requires integration with WhatsApp API).
d) Customer Lifecycle Stage Segmentation:
Categorize customers based on their journey with your brand.
Data Points:
New Leads/Subscribers: Just whatsapp number list opted-in, first interaction.
First-Time Buyers: Made their initial purchase.
Active Customers: Regular purchasers.
Churned/Inactive Customers: Haven't purchased or engaged in a long time.
VIP/Loyal Customers: High-value, frequent buyers.
Use Cases:
Welcome Series: Automated messages for new subscribers introducing your brand.
Onboarding Flows: Guiding new customers through product setup or usage.
Retention Campaigns: Special offers for loyal customers.