ING is the best in mobile banking
Posted: Tue Dec 24, 2024 9:57 am
This year, Newsweek, together with Millward Brown, prepared a ranking of banking products in Poland for the thirteenth time. The list was divided into four main categories: banks on the Internet, a bank for Kowalski, mobile banking, and mortgage banking. The Internet and mobile banking of ING Bank Śląski was appreciated, winning decisively in the latter category. It also took third place in the competition for the best "bank on the Internet". Let me remind you that the personal account in the bank was already described in the article Bank ING - customer opinions about the Direct account .
The popularity of smartphones is growing
IKO ATM withdrawalAlmost half of Poles already declare that they have a smartphone or tablet. Mobile applications have become another important channel of access to online banking, in addition to the widespread use of transaction systems via a browser. This trend has been observed for a long time in the United States, where the mobile device market is much el salvador whatsapp database developed. A modern phone allows you to check the weather, view your mail, pay for parking, buy a ticket or use banking products. According to TNS Polska, 12 percent of Poles already declare that they use mobile applications and electronic banking services. This is almost one third of smartphone owners.
ING Bank Śląski awarded
ING's advantage in the "Mobile Application" category was determined by its user-friendly interface and simple navigation in the mobile application. ING Bank Śląski Management Board President Małgorzata Kołakowska reminded that the bank asks customers for their opinions and criteria when choosing an offer. She emphasized that such factors, combined with the strategy of expansion in modern technologies, determined the success of the "bank with a lion".
How was the research conducted?
Data for the compilation was provided by auditors acting as "mystery shoppers". The study lasted from June to August 2014. Anonymous for the bank interviewers used products and contacted banks via the Internet, telephone and in branches. Among other things, the effectiveness in acquiring customers, quality of service and employee engagement were assessed. For the mobile application, key importance was assigned to such features as functionality and simple navigation through the interface of the tested program.
The popularity of smartphones is growing
IKO ATM withdrawalAlmost half of Poles already declare that they have a smartphone or tablet. Mobile applications have become another important channel of access to online banking, in addition to the widespread use of transaction systems via a browser. This trend has been observed for a long time in the United States, where the mobile device market is much el salvador whatsapp database developed. A modern phone allows you to check the weather, view your mail, pay for parking, buy a ticket or use banking products. According to TNS Polska, 12 percent of Poles already declare that they use mobile applications and electronic banking services. This is almost one third of smartphone owners.
ING Bank Śląski awarded
ING's advantage in the "Mobile Application" category was determined by its user-friendly interface and simple navigation in the mobile application. ING Bank Śląski Management Board President Małgorzata Kołakowska reminded that the bank asks customers for their opinions and criteria when choosing an offer. She emphasized that such factors, combined with the strategy of expansion in modern technologies, determined the success of the "bank with a lion".
How was the research conducted?
Data for the compilation was provided by auditors acting as "mystery shoppers". The study lasted from June to August 2014. Anonymous for the bank interviewers used products and contacted banks via the Internet, telephone and in branches. Among other things, the effectiveness in acquiring customers, quality of service and employee engagement were assessed. For the mobile application, key importance was assigned to such features as functionality and simple navigation through the interface of the tested program.