Brother's True Mobile Offerings: Beyond the Smartphone
Posted: Tue May 27, 2025 4:52 am
Brother's strength in the "mobile" space lies primarily in:
Mobile Printers and Labelers: This is their core mobile offering. They manufacture a range of portable thermal printers and label makers designed for on-the-go use. These are rugged, efficient, and built for specific tasks in various industries.
PocketJet Series: These are full-page mobile thermal printers, popular with field service, public safety (e.g., e-citations), and logistics. They can print 8.5" x 11" documents quickly and wirelessly from mobile devices or laptops.
RuggedJet Series: These are robust mobile printers designed for printing receipts, tags, and labels in harsh environments. They are often used in retail, warehousing, and transportation.
P-touch EDGE Industrial Label Printers: These handheld label brother cell phone list makers are specifically designed for industrial use, allowing technicians and electricians to create durable, laminated labels for cables, panels, and equipment on-site. They often feature Bluetooth connectivity for designing labels from mobile apps.
Mobile Connectivity for Other Devices: Brother heavily invests in making their traditional office equipment (printers, scanners, all-in-ones) mobile-friendly.
Brother Mobile Connect App: This app allows users to print, scan, and copy wirelessly from their smartphones or tablets to compatible Brother printers. It also offers features like ink usage tracking.
Brother iPrint&Scan App: Similar to Mobile Connect, this app facilitates printing and scanning from mobile devices.
Cloud Connectivity: Many Brother devices integrate with cloud services, enabling users to print from and scan to popular online storage sites directly from their machines, often without needing a computer.
Wi-Fi Direct, AirPrint, Google Cloud Print, Mopria: Brother printers support various industry standards for direct wireless printing from mobile devices.
Who Benefits from Brother's "Mobile" Solutions?
Brother's mobile product strategy is highly targeted. Their devices are ideal for:
Field Service Technicians: For printing invoices, service reports, or labels on-site.
Logistics and Delivery Personnel: For printing receipts, shipping labels, and managing inventory.
Mobile Printers and Labelers: This is their core mobile offering. They manufacture a range of portable thermal printers and label makers designed for on-the-go use. These are rugged, efficient, and built for specific tasks in various industries.
PocketJet Series: These are full-page mobile thermal printers, popular with field service, public safety (e.g., e-citations), and logistics. They can print 8.5" x 11" documents quickly and wirelessly from mobile devices or laptops.
RuggedJet Series: These are robust mobile printers designed for printing receipts, tags, and labels in harsh environments. They are often used in retail, warehousing, and transportation.
P-touch EDGE Industrial Label Printers: These handheld label brother cell phone list makers are specifically designed for industrial use, allowing technicians and electricians to create durable, laminated labels for cables, panels, and equipment on-site. They often feature Bluetooth connectivity for designing labels from mobile apps.
Mobile Connectivity for Other Devices: Brother heavily invests in making their traditional office equipment (printers, scanners, all-in-ones) mobile-friendly.
Brother Mobile Connect App: This app allows users to print, scan, and copy wirelessly from their smartphones or tablets to compatible Brother printers. It also offers features like ink usage tracking.
Brother iPrint&Scan App: Similar to Mobile Connect, this app facilitates printing and scanning from mobile devices.
Cloud Connectivity: Many Brother devices integrate with cloud services, enabling users to print from and scan to popular online storage sites directly from their machines, often without needing a computer.
Wi-Fi Direct, AirPrint, Google Cloud Print, Mopria: Brother printers support various industry standards for direct wireless printing from mobile devices.
Who Benefits from Brother's "Mobile" Solutions?
Brother's mobile product strategy is highly targeted. Their devices are ideal for:
Field Service Technicians: For printing invoices, service reports, or labels on-site.
Logistics and Delivery Personnel: For printing receipts, shipping labels, and managing inventory.