Why should your healthcare company invest in Google Ads?

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Among digital marketing strategies and tools, Google Ads is one of the most important and can generate great results. After all, competition in the healthcare market is currently increasing. Whether between healthcare professionals, operators, hospitals or other companies in the sector, a digital presence is essential and competitive.

And what company or professional doesn’t want to appear on Google? That’s why investing in digital marketing is necessary to increase your audience and number of customers.

Google Ads vs. Google Organic
When looking for a health service, thousands of Brazilians search on Google. For example, “magnetic resonance imaging price”, “corporate health plan” and “dermatology clinic” are some very common searches in Brazil.

But have you ever noticed that when you search on Google, some of the results canada whatsapp number database appear are ads ? They are in the first and last options on the results page, always with a seal that says “Sponsored”. Here’s an example:


So, in summary, understand the differences between the two:

Google Ads
Formerly known as Google AdWords , Google Ads is an advertising service . There are several formats, such as images, videos , app ads, as well as text ads. The text format we showed earlier, for example, is the Google Ads campaign called the Search Network.

It's not always easy to appear on the first page of a search, so it's possible to create sponsored links, which offer great visibility to the company and visits to the website. The appearance of Google Ads ads and the place they appear in the search results have changed in recent years. But what we show in the example above is the current version (2024).

Google organic
Organic results are different, that is, those that were not paid to appear . To be on the first page organically, the website must follow several important rules for Google, such as SEO .

The acronym, which stands for Search Engine Optimization, is search engine optimization and consists of a set of techniques and strategies that improve the positioning of the website in organic results. To learn more about organic search, read our text “ SEO for the health segment: how to appear on the first page of Google ”.

Also check out : LinkedIn Ads: how does it work and what are the best practices for companies in the healthcare sector?

How does Google Ads work?
Google’s Sponsored Ads Network is a tool that brings many good results. According to Google itself, Ads “ reach the right people at the moment they’re looking for what you offer ”. But do you know how it works?

On the Ads platform, you can run Search Network campaigns, that is, create text ads about your company and buy keywords so that your ad appears when people search for the keyword you purchased.

If you advertise on the Google Search Network, your ad may appear when someone searches for terms related to one of your keywords.

If the goal is to generate leads , for example, this type of Google Ads campaign is extremely efficient. This is because it is much easier to convince someone to hire your service when they are already looking for it.

It can be very assertive, but to be successful you need to define a strategy and follow several rules and tips. After all, the market is huge and many people may be buying the same words as you .

Furthermore, the amount invested can also make a big difference. To choose which ad to show first, Google takes into account:

Amount invested;
Ad quality;
Click-through rate (CTR);
Landing page.
Another type of Google Ads ad that can help healthcare businesses is the Display Network ad. This campaign typically shows image-based ads on websites or apps and is great for brand awareness.

See also : Health ads on social media: what is allowed?

9 advantages of Google Ads
Check out some of the benefits of investing in Google Ads now:

1. Promoting your business locally
Targeting allows you to display your ads in specific locations. For example, if your clinic is located in Moema, you can choose that only people who live in or are interested in that neighborhood will see your online sponsorship. This will make your ad more assertive .

2. Control your daily budget
With this tool, you can choose how much you spend per month, per day and per ad. This way, you can control your expenses and prioritize what is most important .

After all, as ads are measurable and show the number of clicks and conversions, it is possible to make changes and control the money invested in a more transparent way.