While the possibilities for networking are somewhat endless in nature, the important thing to remember is that you should spend the most time on the social channels where your audience already exists. That’s where you’ll get the most return on your blog marketing efforts.
Once you do find the right influencers in your niche, start by following their accounts. Leave relevant comments, ask intelligent questions, and give them meaningful feedback in the comments section of their blogs too. As you interact with their content, you may be opening the door to new connections with people who are already doing well in your niche—these are the people who can help amplify your work in learning how to market your blog.
Reach Out to the People You Mention in Your Blog Content
One thing I routinely practice is contacting everyone I’ve mentioned in a armenia phone number material blog post, to let them know that I included them in my content and encourage them to check out what I wrote. You can help market your blog by tastefully mentioning influencers in your content—and then sending them a link to the blog post that featured them.
From my guide to doing effective blogger outreach, here’s a screenshot of that feature notification email in action, where I also asked to contribute a guest post to their blog:
Copyhackers-blog-outreach-email-template-example-and-screenshot-1536x858
This doesn’t take a lot of effort, but it can be a very effective blog marketing strategy, especially for the relatively little effort it takes to execute. Don’t feel like you need to write a novel in your email to each influencer, either. In fact, shorter is often much more effective—a quick heads up, a link to the blog post and a quick callout of where they’re mentioned can be enough reason to reach out and let them know.
When you send an email to an influencer, consider asking them if they’d be willing to share your article with their audience. Make it simple for them to do so by providing a quick link (and a pre-written sample tweet) that they can easily share.
Be open to the possibility that they may not be interested in sharing your article, but you’ve already taken a strong first step in creating a value-driven relationship with an influencer in your niche. Over time, you may be able to develop a mutually beneficial relationship by continuing to mention them both on your own blog and in guest posts you write elsewhere. Continue providing value and investing in the people who can make the greatest impact in helping with your own blog marketing progress, and it’ll eventually pay great dividends.
Become a Guest on Podcasts and YouTube Channels
As bloggers, it can be easy to forget that not everything is about the written word. You should also network using other forms of media like podcasts, video content, webinars, and livestreams (and other channels that mesh well with the people in your niche).
While the possibilities for networking are
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