What is Influencer Marketing after all?

[rakibhasan987]

Let’s rewind to 90s and early 2000s. Those advertisements for energy drinks featuring famous cricketers, beauty products endorsed by beautiful actresses or cooking oil endorsed by beautiful models. The trend of advertising products by celebrities continues even today. If we try to understand, why brands sign up with celebrities, it is very clear for their popularity which will catch the eyeballs of consumers. Fair enough, the popularity of the brand is directly proportional to the sales of the product.

But not every brand can afford to sign up with celebrities and finland telemarketing data nowadays the influence of these celebrities has gone down, as consumers are smart enough to understand that a celebrity who is endorsing the product has no expertise or experience to do so. That is where the “Influencer Marketing” took birth.

Influencer Marketing is a kind of marketing where products are endorsed by influencers or experts in the niche of the product over various channels of the internet. These influencers have their loyal followers who consume the information provided by influencers with utmost trust and belief. These influencers aren’t stars, they are people like us who started giving useful information to viewers and gained the popularity. Some of the examples of influencers are; food bloggers, travel enthusiasts, fashion bloggers, digital marketers etc.