Not all leads are equal. Lead scoring helps you focus on those most likely to buy—saving time and increasing conversions.
1. Define What Makes a “Hot” Lead:
Look at behaviors (like downloads, page views) and new zealand mobile number list attributes (job title, company size) to define your ideal lead.
2. Assign Scores to Key Actions:
Opening emails = 5 points. Booking a demo = 20 points. Visiting pricing page = 10 points. Customize based on your funnel.
3. Use Lead Scoring Tools:
CRMs like HubSpot, ActiveCampaign, or Zoho allow automated scoring and tagging for fast sorting.
4. Prioritize Outreach Based on Score:
Have your sales team contact the highest scorers first. Automate follow-up for lower-scoring leads until they’re ready.
5. Refine Your Model Over Time:
Track which leads convert and adjust your scoring rules to reflect reality—not assumptions.
Lead scoring helps turn a pile of contacts into a ranked list of revenue opportunities.