How to Write Emails That Get Clicks
Posted: Wed May 21, 2025 6:47 am
Writing emails that get clicks isn’t just about crafting a message—it’s about delivering the right message to the right person at the right time. To drive engagement and conversions, your email content must be clear, compelling, and strategically designed to prompt action. Here are key tips to help you write emails that get clicks:
1. Start with an Irresistible Subject Line
Your subject line is the first—and sometimes only—thing recipients belgium consumer email list see. Make it engaging, concise, and benefit-driven. Use curiosity, urgency, or value to grab attention without being misleading. A/B test different styles to see what resonates with your audience.
2. Use a Clear and Relevant Preheader
The preheader text (the short summary that appears next to or below the subject line) should support your subject and encourage the recipient to open the email. Think of it as your secondary headline that builds interest and previews the content.
3. Personalize Your Content
Personalized emails feel more relevant and increase click-through rates. Use the recipient’s name, past purchases, browsing behavior, or location to tailor the message. Even small touches like “Hi Sarah” or “Just for you” can make a big difference.
4. Focus on One Clear Call-to-Action (CTA)
Every email should have a single, prominent call to action that tells readers exactly what to do next—whether it’s “Shop Now,” “Download the Guide,” or “Register Today.” Make your CTA button stand out visually, and repeat it once or twice for emphasis if needed.
5. Keep the Message Concise and Scannable
People skim emails, so keep paragraphs short and use bullet points, bold text, and subheadings to highlight key points. Get to the value quickly and avoid unnecessary fluff that distracts from your CTA.
6. Create a Sense of Urgency or Exclusivity
Phrases like “Limited Time Offer,” “Only a Few Left,” or “Members Only Access” can encourage immediate action. Just be careful not to overuse urgency tactics, or your audience may stop taking them seriously.
7. Design for Mobile
Since many users open emails on smartphones, ensure your content and CTA buttons are mobile-friendly. Use responsive design, large fonts, and clickable buttons to make it easy for users to engage on any device.
8. Include Relevant Images or Visuals
Visuals can support your message and draw attention to your CTA. Use clean, high-quality images that don’t slow down loading times. Avoid clutter and maintain a clear visual hierarchy.
Conclusion
Writing emails that get clicks involves more than clever wording. It requires strategic planning, personalization, and a user-focused design. With these best practices, you can boost engagement and drive better results from your email campaigns.
1. Start with an Irresistible Subject Line
Your subject line is the first—and sometimes only—thing recipients belgium consumer email list see. Make it engaging, concise, and benefit-driven. Use curiosity, urgency, or value to grab attention without being misleading. A/B test different styles to see what resonates with your audience.
2. Use a Clear and Relevant Preheader
The preheader text (the short summary that appears next to or below the subject line) should support your subject and encourage the recipient to open the email. Think of it as your secondary headline that builds interest and previews the content.
3. Personalize Your Content
Personalized emails feel more relevant and increase click-through rates. Use the recipient’s name, past purchases, browsing behavior, or location to tailor the message. Even small touches like “Hi Sarah” or “Just for you” can make a big difference.
4. Focus on One Clear Call-to-Action (CTA)
Every email should have a single, prominent call to action that tells readers exactly what to do next—whether it’s “Shop Now,” “Download the Guide,” or “Register Today.” Make your CTA button stand out visually, and repeat it once or twice for emphasis if needed.
5. Keep the Message Concise and Scannable
People skim emails, so keep paragraphs short and use bullet points, bold text, and subheadings to highlight key points. Get to the value quickly and avoid unnecessary fluff that distracts from your CTA.
6. Create a Sense of Urgency or Exclusivity
Phrases like “Limited Time Offer,” “Only a Few Left,” or “Members Only Access” can encourage immediate action. Just be careful not to overuse urgency tactics, or your audience may stop taking them seriously.
7. Design for Mobile
Since many users open emails on smartphones, ensure your content and CTA buttons are mobile-friendly. Use responsive design, large fonts, and clickable buttons to make it easy for users to engage on any device.
8. Include Relevant Images or Visuals
Visuals can support your message and draw attention to your CTA. Use clean, high-quality images that don’t slow down loading times. Avoid clutter and maintain a clear visual hierarchy.
Conclusion
Writing emails that get clicks involves more than clever wording. It requires strategic planning, personalization, and a user-focused design. With these best practices, you can boost engagement and drive better results from your email campaigns.