Should You Call After Email Outreach?
Posted: Wed May 21, 2025 6:01 am
One of the most common questions in modern outbound strategy is:
“Should I call someone after I’ve already emailed them?”
The short answer: Yes—if you do it right.
Cold calling after email outreach isn’t just acceptable—it can actually boost your response rate significantly. But timing, tone, and personalization are everything.
Let’s break down why following up your email with a call works, when to do it, and how to avoid coming off as pushy.
1. Why Calling After Email Works (If You’re Strategic)
When done well, a follow-up call turns a cold lead into a lukewarm opportunity. Your email acts as a soft introduction—by the time you call, they may recognize your name or company. This familiarity can:
Improve your connect rate (they’re more likely to answer)
Lower call resistance (you’re not “just another salesperson”)
Increase engagement (they may have read the email and be open to a chat)
In fact, many outbound teams report 30–50% higher conversation rates when a call follows a well-crafted outreach email.
2. When to Call After an Email
The key is not to wait too long—or call too soon. Here’s a general timing guide:
Email Sent On Ideal Time to Call
Monday Tuesday or Wednesday morning
Tuesday Wednesday afternoon or Thursday
Wednesday Thursday or Friday
Thursday Friday or the following Monday
Friday The following Monday or Tuesday
Best practice: Wait 24–72 hours after sending the email before calling. This gives philippines whatsapp data them time to see it but keeps you fresh in their inbox and mind.
3. How to Frame the Follow-Up Call
Your approach should be polite, direct, and reference the email naturally. Try something like:
“Hi [Name], this is Alex from [Company]. I sent you a quick email earlier this week about [specific topic]. Just wanted to follow up in case it got buried—I had a quick idea that I thought could be useful for you…”
Avoid saying, “Did you read my email?”—it puts people on the defensive. Instead, assume they haven’t seen it, and use the call to provide value or spark interest.
Bonus tip: Mention something specific from their company, role, or recent activity to prove it’s not a generic pitch.
“Should I call someone after I’ve already emailed them?”
The short answer: Yes—if you do it right.
Cold calling after email outreach isn’t just acceptable—it can actually boost your response rate significantly. But timing, tone, and personalization are everything.
Let’s break down why following up your email with a call works, when to do it, and how to avoid coming off as pushy.
1. Why Calling After Email Works (If You’re Strategic)
When done well, a follow-up call turns a cold lead into a lukewarm opportunity. Your email acts as a soft introduction—by the time you call, they may recognize your name or company. This familiarity can:
Improve your connect rate (they’re more likely to answer)
Lower call resistance (you’re not “just another salesperson”)
Increase engagement (they may have read the email and be open to a chat)
In fact, many outbound teams report 30–50% higher conversation rates when a call follows a well-crafted outreach email.
2. When to Call After an Email
The key is not to wait too long—or call too soon. Here’s a general timing guide:
Email Sent On Ideal Time to Call
Monday Tuesday or Wednesday morning
Tuesday Wednesday afternoon or Thursday
Wednesday Thursday or Friday
Thursday Friday or the following Monday
Friday The following Monday or Tuesday
Best practice: Wait 24–72 hours after sending the email before calling. This gives philippines whatsapp data them time to see it but keeps you fresh in their inbox and mind.
3. How to Frame the Follow-Up Call
Your approach should be polite, direct, and reference the email naturally. Try something like:
“Hi [Name], this is Alex from [Company]. I sent you a quick email earlier this week about [specific topic]. Just wanted to follow up in case it got buried—I had a quick idea that I thought could be useful for you…”
Avoid saying, “Did you read my email?”—it puts people on the defensive. Instead, assume they haven’t seen it, and use the call to provide value or spark interest.
Bonus tip: Mention something specific from their company, role, or recent activity to prove it’s not a generic pitch.