Pro tip: Offer a free homebuyer checklist or mortgage guide in exchange for an email address.
1. Use Social Media to Attract Local BuyersPlatforms:
Facebook: Join local groups, run targeted ads
Instagram: Showcase listings, behind-the-scenes stories
TikTok / YouTube: Create video tours or home-buying tips
LinkedIn: Great for professional, high-end buyers
Content Ideas:
“Top 5 neighborhoods for first-time kuwait mobile database buyers”
“How to buy with a low down payment”
“Tour this $300k home in [City Name]”
3. Run Facebook & Google AdsUse paid ads to target active buyers based on demographics, location, and behavior.
Facebook Ads:
Use lead forms (built into Facebook)
Target people recently searching for real estate
Use carousel ads to showcase multiple homes
Google Ads:
Target keywords like “homes for sale in [city]”
Send users to a landing page with a list of homes or a free buyer guide
4. Offer Lead MagnetsEntice buyers to share their contact info by offering something valuable:
Lead Magnet Idea Why It Works
“Free Homebuyer’s Guide” Builds trust, provides education
“List of Homes Under $400K” Attracts budget-conscious buyers
“First-Time Buyer Webinar” Positions you as an expert
“Market Trends Report” Appeals to serious investors or upsizers.