Differences in B2B vs B2C Phone Data
Posted: Wed May 21, 2025 4:53 am
When it comes to outbound calling, one size definitely does not fit all. The phone data you use—and how you use it—differs significantly depending on whether your target is a business (B2B) or a consumer (B2C). Understanding these differences is crucial for ensuring high conversion rates, avoiding compliance pitfalls, and executing campaigns that actually resonate. B2B and B2C phone data may both contain names and numbers, but that's where the similarities end. The sources, structure, accuracy, depth, and legal handling of each are quite different. In fact, applying the wrong approach to the wrong data type can result in low ROI, reputational damage, and even legal trouble.
Let’s start with B2B phone data. This type of data refers to business contact information—typically professionals, decision-makers, or buyers within a company. B2B data is often compiled from multiple sources like corporate directories, LinkedIn profiles, CRM platforms, trade show registrations, and firmographic databases. In addition to phone numbers (usually office direct lines or main lines), B2B records typically include company name, employee title, department, revenue size, number of employees, industry, and often email and social media profiles. High-quality B2B data providers like ZoomInfo, Cognism, Apollo.io, Lusha, and UpLead enrich their data with technographics (what software a company uses), buying signals, and intent data. Because B2B outreach is usually done during business hours and to publicly listed numbers, regulations like TCPA and Do Not Call (DNC) lists are less restrictive—but not irrelevant. Consent is still important, especially if you’re using mobile numbers or automated dialers. Pricing for B2B phone data is higher, typically ranging from $0.50 to $2.00 per lead, depending guatemala whatsapp data on data depth and licensing model.
On the flip side, B2C phone data refers to individual consumers—private citizens, not professionals in a work context. These lists are usually sourced from surveys, online registrations, public records, contests, e-commerce platforms, lifestyle databases, and credit bureaus. A standard B2C record may include full name, address, mobile or landline number, household income, age, gender, interests, purchasing behavior, and sometimes even political or religious affiliation. B2C calling comes with significantly more legal risk, especially with regulations like the Telephone Consumer Protection Act (TCPA) in the U.S., which restricts auto-dialing and mandates consent when contacting cell phones. You must also scrub against the National Do Not Call Registry and sometimes state-level DNC lists. Because of the sheer volume and limited segmentation capabilities, B2C phone data is usually less expensive—ranging from $0.05 to $0.50 per record, depending on how detailed or niche the targeting is. Providers in this space include Exact Data, Melissa Data, InfoUSA, and Experian, but their data must be vetted carefully for recency and opt-in status.
Let’s start with B2B phone data. This type of data refers to business contact information—typically professionals, decision-makers, or buyers within a company. B2B data is often compiled from multiple sources like corporate directories, LinkedIn profiles, CRM platforms, trade show registrations, and firmographic databases. In addition to phone numbers (usually office direct lines or main lines), B2B records typically include company name, employee title, department, revenue size, number of employees, industry, and often email and social media profiles. High-quality B2B data providers like ZoomInfo, Cognism, Apollo.io, Lusha, and UpLead enrich their data with technographics (what software a company uses), buying signals, and intent data. Because B2B outreach is usually done during business hours and to publicly listed numbers, regulations like TCPA and Do Not Call (DNC) lists are less restrictive—but not irrelevant. Consent is still important, especially if you’re using mobile numbers or automated dialers. Pricing for B2B phone data is higher, typically ranging from $0.50 to $2.00 per lead, depending guatemala whatsapp data on data depth and licensing model.
On the flip side, B2C phone data refers to individual consumers—private citizens, not professionals in a work context. These lists are usually sourced from surveys, online registrations, public records, contests, e-commerce platforms, lifestyle databases, and credit bureaus. A standard B2C record may include full name, address, mobile or landline number, household income, age, gender, interests, purchasing behavior, and sometimes even political or religious affiliation. B2C calling comes with significantly more legal risk, especially with regulations like the Telephone Consumer Protection Act (TCPA) in the U.S., which restricts auto-dialing and mandates consent when contacting cell phones. You must also scrub against the National Do Not Call Registry and sometimes state-level DNC lists. Because of the sheer volume and limited segmentation capabilities, B2C phone data is usually less expensive—ranging from $0.05 to $0.50 per record, depending on how detailed or niche the targeting is. Providers in this space include Exact Data, Melissa Data, InfoUSA, and Experian, but their data must be vetted carefully for recency and opt-in status.