How to create a product catalog on WhatsApp? 10 tips for e-commerce
Posted: Tue Dec 24, 2024 5:43 am
There’s no doubt that WhatsApp is a powerful communication tool. But did you know that the messaging app has a useful free feature for converting more sales in online stores?
We are talking about the WhatsApp product catalog, available in the Business version.
If your online store already has a specific telephone number for customer service, it is worth transforming it into a business account to use this functionality.
We’ll explain everything about the product catalog on WhatsApp and teach you a step-by-step guide to getting it up and running. Follow along!
What is WhatsApp Product Catalog?
Benefits of creating a catalog on WhatsApp for your store
How to create a product catalog on WhatsApp? 4 tips
How to put the catalog on WhatsApp Business
How do I share my WhatsApp catalog with my customers?
Bonus: 6 tips for managing sales via WhatsApp and your own store
Combine your WhatsApp sales with an online store
What is WhatsApp Product Catalog?
The WhatsApp product catalog is a free feature available to business accounts using WhatsApp Business .
It works as a showcase for virtual products, which allows the store owner to present part of what is available for sale in e-commerce .
It is possible to include information such as:
Product name;
Product photo;
Description;
Link to complete the purchase in the online store;
Product code.
Product catalog information and images are available with the company's contact information. When a customer saves this contact and taps on the profile image, they have access to the catalog.
Benefits of creating a catalog on WhatsApp for your store
Using the WhatsApp catalog to promote your online store's pr japan phone number data oducts is an interesting alternative with great benefits.
For example:
Direct and effective communication
With the catalog, it's simple to send product information directly to customers.
Instead of sending several images within the conversation, sharing the catalog allows for more effective communication, presenting all centralized information about the products, in addition to the official e-commerce.
Yampi Academy - Copy for product descriptions (Lesson 4)
How to create a product catalog on WhatsApp? 4 tips
Now that we understand the benefits of creating a product catalog for WhatsApp, let's learn best practices for using this feature.
Check out 4 tips to follow when creating a catalog for your online store in the messaging app.
Create objective descriptions
In addition to the product name, you can fill in details in the description.
As we are talking about a tool accessed via cell phone or mobile devices, it is important to pay attention to the number of characters.
Therefore, focus on the most important information, such as size, color and use, and avoid details that are not very expressive, such as adjectives and context of use. Leave your creativity to the online store .
We are talking about the WhatsApp product catalog, available in the Business version.
If your online store already has a specific telephone number for customer service, it is worth transforming it into a business account to use this functionality.
We’ll explain everything about the product catalog on WhatsApp and teach you a step-by-step guide to getting it up and running. Follow along!
What is WhatsApp Product Catalog?
Benefits of creating a catalog on WhatsApp for your store
How to create a product catalog on WhatsApp? 4 tips
How to put the catalog on WhatsApp Business
How do I share my WhatsApp catalog with my customers?
Bonus: 6 tips for managing sales via WhatsApp and your own store
Combine your WhatsApp sales with an online store
What is WhatsApp Product Catalog?
The WhatsApp product catalog is a free feature available to business accounts using WhatsApp Business .
It works as a showcase for virtual products, which allows the store owner to present part of what is available for sale in e-commerce .
It is possible to include information such as:
Product name;
Product photo;
Description;
Link to complete the purchase in the online store;
Product code.
Product catalog information and images are available with the company's contact information. When a customer saves this contact and taps on the profile image, they have access to the catalog.
Benefits of creating a catalog on WhatsApp for your store
Using the WhatsApp catalog to promote your online store's pr japan phone number data oducts is an interesting alternative with great benefits.
For example:
Direct and effective communication
With the catalog, it's simple to send product information directly to customers.
Instead of sending several images within the conversation, sharing the catalog allows for more effective communication, presenting all centralized information about the products, in addition to the official e-commerce.
Yampi Academy - Copy for product descriptions (Lesson 4)
How to create a product catalog on WhatsApp? 4 tips
Now that we understand the benefits of creating a product catalog for WhatsApp, let's learn best practices for using this feature.
Check out 4 tips to follow when creating a catalog for your online store in the messaging app.
Create objective descriptions
In addition to the product name, you can fill in details in the description.
As we are talking about a tool accessed via cell phone or mobile devices, it is important to pay attention to the number of characters.
Therefore, focus on the most important information, such as size, color and use, and avoid details that are not very expressive, such as adjectives and context of use. Leave your creativity to the online store .