Customizing Email Segmentation for Different Business Models
Posted: Mon May 19, 2025 8:27 am
Different businesses require tailored segmentation approaches. Here’s how job function segmentation works across various industries:
1. B2B SaaS & Technology Companies
Product Managers → Feature updates, UX/UI insights.
Developers → Coding best practices, API documentation.
Executives → ROI-focused reports and tech innovation strategies.
2. E-commerce & Retail
Buyers & Procurement Teams → Inventory trends and bulk purchasing tips.
Marketing Teams → Customer acquisition strategies.
Sales Managers → Upselling techniques and CRM recommendations.
3. Healthcare & Pharmaceuticals
Doctors & Medical Practitioners → New treatment protocols, research studies.
Hospital Administrators → Compliance guidelines and efficiency strategies.
Pharmaceutical Sales Reps → Product updates bitfinex database and clinical trial reports.
4. Finance & Banking
CFOs & Finance Executives → Investment trends and regulatory updates.
Accountants & Tax Specialists → Accounting software tutorials.
Risk Analysts → Fraud detection strategies and compliance training.
Each business model requires job-relevant content to drive engagement and ensure subscribers see value in your emails.
The Role of Personalization Beyond Job Function
Personalization isn’t just about job segmentation—it’s about understanding individual preferences and adjusting email content dynamically.
1. Behavioral-Based Personalization
Modify email content based on:
1. B2B SaaS & Technology Companies
Product Managers → Feature updates, UX/UI insights.
Developers → Coding best practices, API documentation.
Executives → ROI-focused reports and tech innovation strategies.
2. E-commerce & Retail
Buyers & Procurement Teams → Inventory trends and bulk purchasing tips.
Marketing Teams → Customer acquisition strategies.
Sales Managers → Upselling techniques and CRM recommendations.
3. Healthcare & Pharmaceuticals
Doctors & Medical Practitioners → New treatment protocols, research studies.
Hospital Administrators → Compliance guidelines and efficiency strategies.
Pharmaceutical Sales Reps → Product updates bitfinex database and clinical trial reports.
4. Finance & Banking
CFOs & Finance Executives → Investment trends and regulatory updates.
Accountants & Tax Specialists → Accounting software tutorials.
Risk Analysts → Fraud detection strategies and compliance training.
Each business model requires job-relevant content to drive engagement and ensure subscribers see value in your emails.
The Role of Personalization Beyond Job Function
Personalization isn’t just about job segmentation—it’s about understanding individual preferences and adjusting email content dynamically.
1. Behavioral-Based Personalization
Modify email content based on: