SEOs and content writers can work
Posted: Sun May 18, 2025 9:54 am
Check out the first episode on 'How SEOs and Developers Can Work Better' and the last episode on 'How SEOs and UX Designers Can Work Better'.
Learn all about howbetter together. By working more closely and more effectively, you can create great content that ultimately converts and drives traffic.
Digital Whiteboard is showing how SEOs and content writers can work better together.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video transcription
Hi, I'm Helen, Head of SEO at Car & Classic, and today gambling data vietnam looking at how SEOs and content writers can work better together. "SEO copy," is one of the worst phrases you're likely to hear in any office environment, along with, "Oh, the website? Yeah, we moved it last week."
Or, "I'm really sorry, but the coffee machine is broken. How about doing it right away?" The reason "SEO copy" is such a scary phrase is because it makes content writers think that we're just a bunch of words to put on a page for the sake of a robot, not a human visitor. As SEOs, we'd flat out deny that this is why we want content on a page because it's against Google's guidelines, right?
But if you've ever thrown a bunch of keywords at a copywriter, wished them well, and then gone back to your core web vitals audit. But really, we need to respect and empower our content writers to be their wonderful, creative selves because at the end of the day, we know that's what really matters for good content, for our users and for search engines.
Learn all about howbetter together. By working more closely and more effectively, you can create great content that ultimately converts and drives traffic.
Digital Whiteboard is showing how SEOs and content writers can work better together.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video transcription
Hi, I'm Helen, Head of SEO at Car & Classic, and today gambling data vietnam looking at how SEOs and content writers can work better together. "SEO copy," is one of the worst phrases you're likely to hear in any office environment, along with, "Oh, the website? Yeah, we moved it last week."
Or, "I'm really sorry, but the coffee machine is broken. How about doing it right away?" The reason "SEO copy" is such a scary phrase is because it makes content writers think that we're just a bunch of words to put on a page for the sake of a robot, not a human visitor. As SEOs, we'd flat out deny that this is why we want content on a page because it's against Google's guidelines, right?
But if you've ever thrown a bunch of keywords at a copywriter, wished them well, and then gone back to your core web vitals audit. But really, we need to respect and empower our content writers to be their wonderful, creative selves because at the end of the day, we know that's what really matters for good content, for our users and for search engines.