Alitalia and the rebranding in Ita Airways
Posted: Wed Apr 23, 2025 5:51 am
Since ITA bought Alitalia, the new national airline that has been on everyone's lips for a long time is ITA Airways.
A new name, a new logo, and even new planes (all blue with the tricolour on the tail).
The rebranding that led to Ita Airways does not abandon the tricolor so as not to lose the value of the old national airline.
rebranding alitalia
Burger King: total logo rebranding
Burger King underwent its first full rebranding in 2021, after more than 20 years.
The company's new logo recalls the one used in the late 90s to pay homage to the brand's history and at the same time introduce customers to a new era.
The brand's new visual identity does not only concern the logo: the product thailand email list packaging, employee uniforms, store signage and online and offline advertising content have also undergone a nice rebranding.
The company's strategy aimed to represent a profound change in the production process and the choice of ingredients. Burger King wanted to emphasize the quality of the product and not the speed of service (a double-edged sword of fast food chains).
new burger king logo
The rebranding of Juventus
From a new stadium to a new logo, Juventus FC’s rebranding is a prime example of business strategy and vision.
The Juventus Stadium, which follows the model of English stadiums, was a key element of the company's new brand identity.
The goal of the stadium is to bring the fan, or consumer, closer to the team, the brand, offering both parties a place to share past and future experiences.
Other elements of the company's rebranding were the creation of a museum (J-Museum) to celebrate the club's history and rebirth, once again hinting at wonderful future exploits, and the introduction of a women's team within the club, a perfect example of a rebranding that aims to increase its target audience.
Of course, the logo has also been rebranded: the new image moves away from the standards of traditional football crests and is made up of three easily recognisable fundamental elements.
A new name, a new logo, and even new planes (all blue with the tricolour on the tail).
The rebranding that led to Ita Airways does not abandon the tricolor so as not to lose the value of the old national airline.
rebranding alitalia
Burger King: total logo rebranding
Burger King underwent its first full rebranding in 2021, after more than 20 years.
The company's new logo recalls the one used in the late 90s to pay homage to the brand's history and at the same time introduce customers to a new era.
The brand's new visual identity does not only concern the logo: the product thailand email list packaging, employee uniforms, store signage and online and offline advertising content have also undergone a nice rebranding.
The company's strategy aimed to represent a profound change in the production process and the choice of ingredients. Burger King wanted to emphasize the quality of the product and not the speed of service (a double-edged sword of fast food chains).
new burger king logo
The rebranding of Juventus
From a new stadium to a new logo, Juventus FC’s rebranding is a prime example of business strategy and vision.
The Juventus Stadium, which follows the model of English stadiums, was a key element of the company's new brand identity.
The goal of the stadium is to bring the fan, or consumer, closer to the team, the brand, offering both parties a place to share past and future experiences.
Other elements of the company's rebranding were the creation of a museum (J-Museum) to celebrate the club's history and rebirth, once again hinting at wonderful future exploits, and the introduction of a women's team within the club, a perfect example of a rebranding that aims to increase its target audience.
Of course, the logo has also been rebranded: the new image moves away from the standards of traditional football crests and is made up of three easily recognisable fundamental elements.