What is a pixel in digital marketing? See benefits and main types
Posted: Tue Dec 24, 2024 4:50 am
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At first glance, the pixel in digital marketing may seem like a very technical subject, but the more you know about it, the more interesting it becomes for your business.
That's because the pixel is one of the things that can help you save china phone number data money, increase sales and bring more visitors to your website. Want to know more? Keep reading and discover the benefits of using the pixel in your online store's digital marketing
After all, what is a pixel in digital marketing?
7 benefits of using pixels in your online store
How to install pixel in your online store step by step
Harness the power of the pixel in your Yampi online store
After all, what is a pixel in digital marketing?
Also called a conversion pixel or sales pixel , the pixel in digital marketing is one of the main aspects of a paid advertising campaign.
This is because this tool is responsible for monitoring the behavior of users who visit your website. In other words, the pixel helps analyze the performance of ads linked to your store.
In other words: when monitored closely, the pixel helps you to bring not only more visitors to your online store , but also the right visitors . That is, those who are actually interested in your products and services.
And how does the pixel work?
Now that you know that you shouldn’t ignore the conversion pixel, it’s time to understand exactly how it works . In digital marketing, the pixel acts as a Javascript code that you implement on a website or page.
The purpose of this code is to monitor and closely track user intentions and behavior. In other words, you include a code on the page you want, and the pixel tracks the user's behavior until they reach that page and sends information about the visitor's actions on that site.
For example, there are several social media advertising tools that offer pixels, such as Facebook Ads, Tik Tok Ads, Google Ads, and Kwai Ads. This way, you can track each visitor's actions in relation to your ads and measure the effectiveness of your campaign on each of these networks.
The pixel in digital marketing is like the heart of your strategy: through data and metrics , it allows you to have a clear view of advertising campaigns and what can be done to improve them.
Luanna Braga, Paid Media Analyst at Yampi
The only way your ads will perform well without a pixel is with luck – and in the business world, it’s better to invest more in strategy than in coincidences of fate.
Learn how to use Google Ads in your e-commerce:
Yampi Academy - Google Ads for e-commerce (Lesson 3)
7 benefits of using pixels in your online store
The use of pixels in digital marketing is essential in e-commerce . Through them, it is possible to better understand the target audience and, therefore, plan more accurate campaigns.
By installing the pixel on your website or page, you can find out exactly who your business's lead is : age range, gender, interests, location, among other information .
Another interesting aspect is the pixel's ability to measure the number of clicks on an ad : this allows you to better understand which sales copy converts the most, and which images and illustrations are the most attractive.
In short, check out the benefits of using pixels in digital marketing :
Allows you to better understand your target audience;
More accurate marketing campaigns;
Save money on ads that don't bring results;
Enables the creation of personalized campaigns based on the collection of information;
Using insights, attract the right visitors to your online store;
Converts leads into buyers
Increases sales volume.
What is the best time to use the pixel as a marketing strategy?
The best time to use the pixel as a digital marketing strategy is just before you start running your campaign. This is because you need to implement the tool before running your ads, as this is when it begins to identify the type of audience that will convert in your campaign.
The same goes for those who are already advertising to attract visitors – it’s never too late to review your strategy and correct course .
If you don't understand anything about JavaScript, don't worry: installing the pixel is easy and can be done even by those who have no knowledge of web programming .
But if you want to make sure you’re getting the most out of your pixel, it might be a good idea to seek out a specialist in this area to help you get the most out of it. After all, a small error in implementation or interpretation of data can have negative consequences for your business.
How to install pixel in your online store step by step
At Yampi , you can use and create different types of pixels for your website. It is worth remembering that some platforms recommend installing only one pixel to avoid an unknown impact on ad performance and to make management easier.
See the step-by-step guide to installing a new pixel in the Yampi online store:
From your Dashboard, click Marketing on the left sidebar, then click Pixels
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At first glance, the pixel in digital marketing may seem like a very technical subject, but the more you know about it, the more interesting it becomes for your business.
That's because the pixel is one of the things that can help you save china phone number data money, increase sales and bring more visitors to your website. Want to know more? Keep reading and discover the benefits of using the pixel in your online store's digital marketing
After all, what is a pixel in digital marketing?
7 benefits of using pixels in your online store
How to install pixel in your online store step by step
Harness the power of the pixel in your Yampi online store
After all, what is a pixel in digital marketing?
Also called a conversion pixel or sales pixel , the pixel in digital marketing is one of the main aspects of a paid advertising campaign.
This is because this tool is responsible for monitoring the behavior of users who visit your website. In other words, the pixel helps analyze the performance of ads linked to your store.
In other words: when monitored closely, the pixel helps you to bring not only more visitors to your online store , but also the right visitors . That is, those who are actually interested in your products and services.
And how does the pixel work?
Now that you know that you shouldn’t ignore the conversion pixel, it’s time to understand exactly how it works . In digital marketing, the pixel acts as a Javascript code that you implement on a website or page.
The purpose of this code is to monitor and closely track user intentions and behavior. In other words, you include a code on the page you want, and the pixel tracks the user's behavior until they reach that page and sends information about the visitor's actions on that site.
For example, there are several social media advertising tools that offer pixels, such as Facebook Ads, Tik Tok Ads, Google Ads, and Kwai Ads. This way, you can track each visitor's actions in relation to your ads and measure the effectiveness of your campaign on each of these networks.
The pixel in digital marketing is like the heart of your strategy: through data and metrics , it allows you to have a clear view of advertising campaigns and what can be done to improve them.
Luanna Braga, Paid Media Analyst at Yampi
The only way your ads will perform well without a pixel is with luck – and in the business world, it’s better to invest more in strategy than in coincidences of fate.
Learn how to use Google Ads in your e-commerce:
Yampi Academy - Google Ads for e-commerce (Lesson 3)
7 benefits of using pixels in your online store
The use of pixels in digital marketing is essential in e-commerce . Through them, it is possible to better understand the target audience and, therefore, plan more accurate campaigns.
By installing the pixel on your website or page, you can find out exactly who your business's lead is : age range, gender, interests, location, among other information .
Another interesting aspect is the pixel's ability to measure the number of clicks on an ad : this allows you to better understand which sales copy converts the most, and which images and illustrations are the most attractive.
In short, check out the benefits of using pixels in digital marketing :
Allows you to better understand your target audience;
More accurate marketing campaigns;
Save money on ads that don't bring results;
Enables the creation of personalized campaigns based on the collection of information;
Using insights, attract the right visitors to your online store;
Converts leads into buyers
Increases sales volume.
What is the best time to use the pixel as a marketing strategy?
The best time to use the pixel as a digital marketing strategy is just before you start running your campaign. This is because you need to implement the tool before running your ads, as this is when it begins to identify the type of audience that will convert in your campaign.
The same goes for those who are already advertising to attract visitors – it’s never too late to review your strategy and correct course .
If you don't understand anything about JavaScript, don't worry: installing the pixel is easy and can be done even by those who have no knowledge of web programming .
But if you want to make sure you’re getting the most out of your pixel, it might be a good idea to seek out a specialist in this area to help you get the most out of it. After all, a small error in implementation or interpretation of data can have negative consequences for your business.
How to install pixel in your online store step by step
At Yampi , you can use and create different types of pixels for your website. It is worth remembering that some platforms recommend installing only one pixel to avoid an unknown impact on ad performance and to make management easier.
See the step-by-step guide to installing a new pixel in the Yampi online store:
From your Dashboard, click Marketing on the left sidebar, then click Pixels