Integrate Sales Experience into Marketing Strategy
Posted: Wed Apr 23, 2025 5:20 am
Step 4:
Your sales team is a goldmine of customer information. Organize structured briefings where frontline salespeople share their insights.
During these meetings, you will identify typical customer objections and work out effective ways to overcome them. This is also an opportunity to synchronize marketing messages with real sales practices so as not to create a gap between the customer’s expectations and experience. Based on the data obtained, you will develop materials that will actually support the sales process at every stage.
Step 5: Study the competitive environment down to the smallest detail
Competitive analysis begins with a general overview of the find your cell phone number list market: its capacity, dynamics, key players and development trends. Then a detailed audit of direct and indirect competitors is carried out: their positioning, product range, pricing strategies, promotion tools used and visibility in the digital space.
Particular attention is paid to the qualitative comparison of competitive offers from the customer's point of view. This allows you to identify unoccupied market niches and opportunities for differentiating your offer. Sometimes the most valuable findings are not what competitors do, but what they do not do.
Step 6: Develop a media mix of promotion channels
The final stage is the formation of a promotion channel strategy based on all the information collected. This is the result of our strategy, for which we analyzed the audience and competitors, filled in frameworks, conducted deep dives and found insights.
Here it is necessary to determine the optimal sequence of channel activation in accordance with the product life cycle and seasonality of demand. For each channel, a strategy with promotion mechanics is developed that reflects the specifics of the audience's interaction with the channel, and intermediate KPIs and evaluation criteria are established for each channel, which will allow timely course correction.
Your sales team is a goldmine of customer information. Organize structured briefings where frontline salespeople share their insights.
During these meetings, you will identify typical customer objections and work out effective ways to overcome them. This is also an opportunity to synchronize marketing messages with real sales practices so as not to create a gap between the customer’s expectations and experience. Based on the data obtained, you will develop materials that will actually support the sales process at every stage.
Step 5: Study the competitive environment down to the smallest detail
Competitive analysis begins with a general overview of the find your cell phone number list market: its capacity, dynamics, key players and development trends. Then a detailed audit of direct and indirect competitors is carried out: their positioning, product range, pricing strategies, promotion tools used and visibility in the digital space.
Particular attention is paid to the qualitative comparison of competitive offers from the customer's point of view. This allows you to identify unoccupied market niches and opportunities for differentiating your offer. Sometimes the most valuable findings are not what competitors do, but what they do not do.
Step 6: Develop a media mix of promotion channels
The final stage is the formation of a promotion channel strategy based on all the information collected. This is the result of our strategy, for which we analyzed the audience and competitors, filled in frameworks, conducted deep dives and found insights.
Here it is necessary to determine the optimal sequence of channel activation in accordance with the product life cycle and seasonality of demand. For each channel, a strategy with promotion mechanics is developed that reflects the specifics of the audience's interaction with the channel, and intermediate KPIs and evaluation criteria are established for each channel, which will allow timely course correction.