The first meeting.
Posted: Wed Apr 23, 2025 5:19 am
The blog of any self-respecting company simply must contain a post about what to do so that the Client and the Company get maximum benefit and pleasure from working with each other. This is especially relevant during the crisis, when many marketers and Client managers are finally starting to notice the beautiful (and hitherto little-understood) word CUSTOMER-ORIENTEDNESS. Well, enough with the lyrics and metaphors. Below are the answers to the eternal question "WHAT TO DO!?"
Very important. During this meeting, the Client creates an image of your company. Therefore, try to show yourself and your company from the best side.
During this meeting, it is imperative to use a checklist or brief. They should contain all the questions for the Client that need to be clarified during the meeting. Try to understand what the Client needs? Why does he need the study? Why did the Client need the study? What will he do with the data? What decisions will the Client make based on this data? How urgently does he need the data, etc.
Commercial proposal ... When writing a commercial proposal, you peru cell phone number list should always keep in mind the main goal, the main objective of this research (the objective of the CLIENT, not the marketing agency). For example, "the client needs this research to improve its competitive position in the market", or "the client needs this research to understand which market segment is more attractive", etc., etc. Of course, you should not forget about tactical tasks, but remember, the client orders a study from you to solve THEIR problems. And we, as a specialized agency, are obliged to solve them with the greatest possible skill and efficiency. Also, an important point in the crisis was the desire to attract the Client, i.e. do not overcharge, be prepared to explain in a reasoned manner what the research budget consists of. Why the deadlines are exactly as you indicated, etc.
Exchanging comments after discussing the proposal. Making adjustments. As a rule, after the first commercial proposal (if the Client did not just collect prices on the market, and is really interested in working with you), he will definitely respond, want to knock out a discount, adjust the terms, etc. At this stage, you need to remember such a long, but very useful word as CUSTOMER ORIENTATION. And if you understand why it is needed in business, your chances of success in attracting clients increase significantly. Try to show how the data will look in the end, what types of analysis will be used, what the N-th and Z-th points of the study will allow you to achieve, think TOGETHER about what you can refuse in order to reduce the time frame and cost of the study.
Very important. During this meeting, the Client creates an image of your company. Therefore, try to show yourself and your company from the best side.
During this meeting, it is imperative to use a checklist or brief. They should contain all the questions for the Client that need to be clarified during the meeting. Try to understand what the Client needs? Why does he need the study? Why did the Client need the study? What will he do with the data? What decisions will the Client make based on this data? How urgently does he need the data, etc.
Commercial proposal ... When writing a commercial proposal, you peru cell phone number list should always keep in mind the main goal, the main objective of this research (the objective of the CLIENT, not the marketing agency). For example, "the client needs this research to improve its competitive position in the market", or "the client needs this research to understand which market segment is more attractive", etc., etc. Of course, you should not forget about tactical tasks, but remember, the client orders a study from you to solve THEIR problems. And we, as a specialized agency, are obliged to solve them with the greatest possible skill and efficiency. Also, an important point in the crisis was the desire to attract the Client, i.e. do not overcharge, be prepared to explain in a reasoned manner what the research budget consists of. Why the deadlines are exactly as you indicated, etc.
Exchanging comments after discussing the proposal. Making adjustments. As a rule, after the first commercial proposal (if the Client did not just collect prices on the market, and is really interested in working with you), he will definitely respond, want to knock out a discount, adjust the terms, etc. At this stage, you need to remember such a long, but very useful word as CUSTOMER ORIENTATION. And if you understand why it is needed in business, your chances of success in attracting clients increase significantly. Try to show how the data will look in the end, what types of analysis will be used, what the N-th and Z-th points of the study will allow you to achieve, think TOGETHER about what you can refuse in order to reduce the time frame and cost of the study.