The blurriness of the data received
Posted: Wed Apr 23, 2025 5:18 am
an individual opinion on any issue is of greater interest to the researcher than clearly articulated opinions of focus group participants that were formed under the influence of discussion with other respondents;
respondents are few in number and difficult to reach, it is difficult to gather them into a group (users of a rare brand, specialists, business people who spend a lot of time on business trips).
The following pose a serious threat to the correct use of the focus group method:
, which sharply increases the subjectivity of perception;
ignoring the descriptive nature of qualitative methods and el salvador cell phone number list attempting to generalize findings to the entire population;
as well as difficulties in finding qualified moderators who can competently conduct a group, analyze the recordings, and combine the respondents’ statements, their impressions, and conclusions into a coherent report.
As I wrote above, when creating a research design, it is necessary to remember that all marketing research methods have both advantages and limitations. A frivolous attitude towards the methodology can significantly reduce the applicability of the data obtained.
I also recommend reading the article by Olga Kiyashko, director of qualitative research at IMCA Advertising & Tracking Study, “Focus groups – a panacea or a myth?” I found the article interesting.
I would also like to say that our company has extensive experience in conducting focus groups on a wide range of issues and situations. For more detailed information
respondents are few in number and difficult to reach, it is difficult to gather them into a group (users of a rare brand, specialists, business people who spend a lot of time on business trips).
The following pose a serious threat to the correct use of the focus group method:
, which sharply increases the subjectivity of perception;
ignoring the descriptive nature of qualitative methods and el salvador cell phone number list attempting to generalize findings to the entire population;
as well as difficulties in finding qualified moderators who can competently conduct a group, analyze the recordings, and combine the respondents’ statements, their impressions, and conclusions into a coherent report.
As I wrote above, when creating a research design, it is necessary to remember that all marketing research methods have both advantages and limitations. A frivolous attitude towards the methodology can significantly reduce the applicability of the data obtained.
I also recommend reading the article by Olga Kiyashko, director of qualitative research at IMCA Advertising & Tracking Study, “Focus groups – a panacea or a myth?” I found the article interesting.
I would also like to say that our company has extensive experience in conducting focus groups on a wide range of issues and situations. For more detailed information