Evaluation of these activities.
Posted: Wed Apr 23, 2025 5:17 am
The definition of marketing research emphasizes its information-communicating role.
Marketing research is a function that links an organization with customers through information. Information is used to identify and define marketing opportunities and problems; develop, refine, evaluate, and control the execution of marketing activities; and improve the understanding of marketing as a process.
This definition indicates that marketing research provides an organization with information for use in at least one of four areas.
Developing potential marketing activities, including bolivia cell phone number list identifying marketing problems.
Evaluation of the effectiveness of their implementation.
Improving the general understanding of marketing as a phenomenon and process.
(Marketing Research. Gilbert A. Churchill, Peter, 2003, p.22)
# 5. Definition Thomas C. Kinnear , James R. Taylor
What is Marketing Research? .. In our case, it is necessary to include 4 concepts in the definition. These are (1) systematicity, (2) objectivity, (3) information, and (4) decision making. Therefore, our definition: Marketing research is a systematic and objective way of developing and providing information for decision making in marketing management.
"Systematic" means that the research project requires good organization and planning: the strategic and tactical aspects of the research design must be defined in advance, and expectations about the nature of the data to be collected and how it will be analyzed must be clarified.
"Objectivity" implies that research strives for impartiality and dispassion.
"Information and the Decision Making Process"... It is important to note that these two elements distinguish marketing research from research in other fields. The original purpose of marketing research is to provide information (not data) for the management decision making process.
(MARKETING RESEARCH. An applied approach. Second edition. Thomas C. Kinnear, James R. Taylor. 1983, McGRAW-HILL BOOK COMPANY, p . 16)
#6 Definition by Philip Kotler and Gary Armstrong
Marketing research is the systematic, comprehensive planning, collection, analysis and description of data required in the specific marketing situation in which the company finds itself.
The marketing research process consists of four stages: identifying the problem and defining the research objectives; developing a research plan; implementing the research plan; processing and presenting the results obtained.
Marketing research is a function that links an organization with customers through information. Information is used to identify and define marketing opportunities and problems; develop, refine, evaluate, and control the execution of marketing activities; and improve the understanding of marketing as a process.
This definition indicates that marketing research provides an organization with information for use in at least one of four areas.
Developing potential marketing activities, including bolivia cell phone number list identifying marketing problems.
Evaluation of the effectiveness of their implementation.
Improving the general understanding of marketing as a phenomenon and process.
(Marketing Research. Gilbert A. Churchill, Peter, 2003, p.22)
# 5. Definition Thomas C. Kinnear , James R. Taylor
What is Marketing Research? .. In our case, it is necessary to include 4 concepts in the definition. These are (1) systematicity, (2) objectivity, (3) information, and (4) decision making. Therefore, our definition: Marketing research is a systematic and objective way of developing and providing information for decision making in marketing management.
"Systematic" means that the research project requires good organization and planning: the strategic and tactical aspects of the research design must be defined in advance, and expectations about the nature of the data to be collected and how it will be analyzed must be clarified.
"Objectivity" implies that research strives for impartiality and dispassion.
"Information and the Decision Making Process"... It is important to note that these two elements distinguish marketing research from research in other fields. The original purpose of marketing research is to provide information (not data) for the management decision making process.
(MARKETING RESEARCH. An applied approach. Second edition. Thomas C. Kinnear, James R. Taylor. 1983, McGRAW-HILL BOOK COMPANY, p . 16)
#6 Definition by Philip Kotler and Gary Armstrong
Marketing research is the systematic, comprehensive planning, collection, analysis and description of data required in the specific marketing situation in which the company finds itself.
The marketing research process consists of four stages: identifying the problem and defining the research objectives; developing a research plan; implementing the research plan; processing and presenting the results obtained.