Human Safari: the other side of the coin

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Speaking of influencer marketing, a brand that has been making a lot of noise lately (the effects of word of mouth) is Olaz. The brand has in fact collaborated with several influencers to promote a new line of creams and skin products, also launching a very strong message with the hashtag #fearless.

Here we can see a post by influencer Nina Rima, who as she herself announces has recently become one of Olaz's testimonials:


You may not know Karolis: he is an entrepreneur and digital nomad who successfully used Instagram to build a business from scratch.

Karolis used Instagram influencer marketing to start a dropshipping business that allowed him to quit his job.

It was his micro-influencer strategy that helped him kick-start his sales. “In the beginning, I reached out to a lot of influencers. I would offer micro influencers—people with about 8,000 followers—a product that they could iraq email list use for a giveaway, or just send them some free product in exchange for mentions. It worked, I was growing and making sales.”

Then, once her profile grew to over 15,000 followers, she flipped the traditional influencer marketing strategy on its head. She started offering her page as a place to promote micro influencers. They would buy a product from her store, take a photo

After working with a variety of influencers in her niche, she saw her sales increase and in just 10 months Karolis earned $14,960.


Here is an example of an Instagram influencer: we are talking about HumanSafari.

The project was born in 2012 as a YouTube channel. Since then, Nicolò has come a long way (and not only in terms of kilometers!). Today, not only does he manage two successful YouTube channels - his own and HumanSafari - but he has also started his own tour operator that organizes trips with him all over the world.

influencer profile nicolò balini

This profile is managed by the influencer Nicolò Balini, and it deals exclusively with travel. He often collaborates with different companies offering his followers discount codes. A clear example of influencer marketing done well!