I think we've had enough theory: what's the practice?
Posted: Wed Apr 23, 2025 3:54 am
Technical skills related to the medium you will use, such as the ability to record and publish videos, the ability to write SEO articles in correct Italian, etc.
Knowledge of marketing and in particular of neuromarketing , to understand how the mind of the consumer-actor works, how it has been defined, and which processes influence the appreciation and memorization of information
The ability to read between the lines and bring out stories even from the most seemingly sterile situations, to transform a toaster into a hungry child's best friend or a sofa into the bearer of a new couple's dream of love.
Let's get to the point: storytelling techniques for marketers and the like
storytelling techniques
Ok, How do you do this blessed storytelling? How do you package unique and memorable stories?
I would like to tell you that there is a foolproof technique that you can apply in all situations, but I won't because unfortunately (or fortunately) I don't think that's the case.
Many will try to convince you that storytelling in marketing always vietnam email list involves creating a story based on archetypes, in which there is a hero, an anti-hero, a helper, etc. Or that the obligatory structure of a story is the classic 'problem - climax - solution'.
Of course, in part it is like this: if you go and look at all the stories that have had the most success, from books to films to advertisements, most of them respect these canons in a certain sense.
But since we marketers are not supposed to write narrative books, but rather use storytelling for marketing purposes such as creating brand awareness , increasing sales, building customer loyalty , it is not necessarily true that such a 'traditionalist' approach to storytelling is the right path.
In my opinion, to understand how to do marketing storytelling, especially one with the characteristics seen above, you have to start from marketing.
Knowledge of marketing and in particular of neuromarketing , to understand how the mind of the consumer-actor works, how it has been defined, and which processes influence the appreciation and memorization of information
The ability to read between the lines and bring out stories even from the most seemingly sterile situations, to transform a toaster into a hungry child's best friend or a sofa into the bearer of a new couple's dream of love.
Let's get to the point: storytelling techniques for marketers and the like
storytelling techniques
Ok, How do you do this blessed storytelling? How do you package unique and memorable stories?
I would like to tell you that there is a foolproof technique that you can apply in all situations, but I won't because unfortunately (or fortunately) I don't think that's the case.
Many will try to convince you that storytelling in marketing always vietnam email list involves creating a story based on archetypes, in which there is a hero, an anti-hero, a helper, etc. Or that the obligatory structure of a story is the classic 'problem - climax - solution'.
Of course, in part it is like this: if you go and look at all the stories that have had the most success, from books to films to advertisements, most of them respect these canons in a certain sense.
But since we marketers are not supposed to write narrative books, but rather use storytelling for marketing purposes such as creating brand awareness , increasing sales, building customer loyalty , it is not necessarily true that such a 'traditionalist' approach to storytelling is the right path.
In my opinion, to understand how to do marketing storytelling, especially one with the characteristics seen above, you have to start from marketing.