How to Identify Your Target Market and Audience
Posted: Wed Apr 23, 2025 3:17 am
What is your target market? What is your target market? Why do you need a target market?
If you don't have extremely specific answers to these questions,
Also, if you answered something like “we cater to everyone,” or “we cater to a wide range of people,” you’re in even bigger trouble!
Because if you aim at everyone, you're really aiming at no one. You can't be everything to everyone.
Okay, I know what you’re thinking: “What about Amazon? They cater to everyone in the entire world!”
Let me clarify this.
For four years, between 1994 and 1998, Amazon sold denmark email list only books. And even then, it only did so online, which in 1994 meant it was addressing a niche target market.
In other words, Amazon had a very specific and well-defined target market.
Good old Jeff only began to expand after four years of hard work to build a successful organization. Today, twenty-four years later, Amazon has earned the ability to speak to everyone.
Not you.
You are not yet what Amazon is now. You are Amazon 24 years ago, and you have to start small, just like Jedi Bezos.
As?
In this article, you will learn what target markets and target audiences are. Also, I will show you how to identify the target market that your business should focus on to be successful.
Fasten your seatbelts!
shopify logo
Start selling online with Shopify today
Start your free trial
white sneakers
black sneakers
oberlo-sketch
What is a target market?
A target market is a specific, defined segment of consumers that a company intends to serve with its products or services.
Identifying a target market is an essential step in developing products, services, and the marketing efforts used to promote them.
If you don't have extremely specific answers to these questions,
Also, if you answered something like “we cater to everyone,” or “we cater to a wide range of people,” you’re in even bigger trouble!
Because if you aim at everyone, you're really aiming at no one. You can't be everything to everyone.
Okay, I know what you’re thinking: “What about Amazon? They cater to everyone in the entire world!”
Let me clarify this.
For four years, between 1994 and 1998, Amazon sold denmark email list only books. And even then, it only did so online, which in 1994 meant it was addressing a niche target market.
In other words, Amazon had a very specific and well-defined target market.
Good old Jeff only began to expand after four years of hard work to build a successful organization. Today, twenty-four years later, Amazon has earned the ability to speak to everyone.
Not you.
You are not yet what Amazon is now. You are Amazon 24 years ago, and you have to start small, just like Jedi Bezos.
As?
In this article, you will learn what target markets and target audiences are. Also, I will show you how to identify the target market that your business should focus on to be successful.
Fasten your seatbelts!
shopify logo
Start selling online with Shopify today
Start your free trial
white sneakers
black sneakers
oberlo-sketch
What is a target market?
A target market is a specific, defined segment of consumers that a company intends to serve with its products or services.
Identifying a target market is an essential step in developing products, services, and the marketing efforts used to promote them.