OPTAVIA / Medifast, Inc. optavia.com
Posted: Tue Apr 22, 2025 9:44 am
Growth rate : +43% per year
Technically, the Medifast brand was created in 1980, with OPTAVIA being their flagship subsidiary, which operated under the name Take Shape for Life until 2017. Medifast was included in Forbes' TOP 100 Most Trusted Companies in America in 2016 and 2017; and OPTAVIA has shown steady growth since 2017. In Q2 2019, the project had around 30,000 active nutrition coaches.
The main goal of the project is to promote a healthy lifestyle. The company's product line includes various nutrition plans and a healthy portioned set of products/lunches. The majority of the company's partners are cryptocurrency data doctors and other healthcare professionals who promote the products among their patients.
By becoming a partner and purchasing the initial set of company products, a newcomer gets access to the MLM training program, marketing tools, a personal website for business development and a set of merch (pens, diaries and other small items with the company logo). OPTAVIA distributors earn on their personal sales turnover (15% of the volume), attracting other trainers to the team and developing the structure as a whole.
Conclusions
All the listed companies have one goal in common - promoting the beauty and health industry, which has become quite typical for network marketing. But each of these projects implements high-quality and unique products, develops and improves a marketing plan, adapting it to the target audience. Perhaps our mini-research will help you decide in which industry it would be worth starting to develop your business.
Technically, the Medifast brand was created in 1980, with OPTAVIA being their flagship subsidiary, which operated under the name Take Shape for Life until 2017. Medifast was included in Forbes' TOP 100 Most Trusted Companies in America in 2016 and 2017; and OPTAVIA has shown steady growth since 2017. In Q2 2019, the project had around 30,000 active nutrition coaches.
The main goal of the project is to promote a healthy lifestyle. The company's product line includes various nutrition plans and a healthy portioned set of products/lunches. The majority of the company's partners are cryptocurrency data doctors and other healthcare professionals who promote the products among their patients.
By becoming a partner and purchasing the initial set of company products, a newcomer gets access to the MLM training program, marketing tools, a personal website for business development and a set of merch (pens, diaries and other small items with the company logo). OPTAVIA distributors earn on their personal sales turnover (15% of the volume), attracting other trainers to the team and developing the structure as a whole.
Conclusions
All the listed companies have one goal in common - promoting the beauty and health industry, which has become quite typical for network marketing. But each of these projects implements high-quality and unique products, develops and improves a marketing plan, adapting it to the target audience. Perhaps our mini-research will help you decide in which industry it would be worth starting to develop your business.