Music and Podcasts
Posted: Tue Apr 22, 2025 7:08 am
Music streaming and podcast consumption are also on the rise.
This phase is characterized by a paradox. While on the one hand the time that users dedicate to the use of different media increases, on the other hand investments decrease precisely because of the socio-economic situation.
Companies will therefore have to not only optimize but also make the available budget more efficient, concentrating the bulk of spending on digital channels , which must no longer be seen as a world in itself but as something that increasingly encompasses the physical world.
These, in our opinion, are the main actions that azerbaijan phone number data marketers will have to take to respond to the consequences of the pandemic in terms of the digital landscape and media consumption.
Expand the presence of e-commerce and strengthen the relationship with the consumer at every single moment of their customer journey with a focus on sales and post-sales.
In Italy, in the month of March alone, there was a 162% increase in online sales. The explosion has brought our country into the top 10 in online sales growth, with a + 2 million people compared to 2019, and a + 75% of new buyers in the e-commerce sector in the month of March alone. 40% of the Italian population is now a digital buyer. 83% of people say they will shop online again.
Increase online video
Even with campaigns aimed at User Generated Content that have an immediate impact in terms of consumer engagement and proximity.
Adapt creativity and content, implementing a strategy capable of working effectively across the entire length of the funnel .
Direct relationship with your consumers becomes fundamental, personalization and relevance of content are key elements to make communication strategies more effective. Creativity, channels and touch points must be carefully planned to be used ad hoc in the different phases of the marketing funnel.
This phase is characterized by a paradox. While on the one hand the time that users dedicate to the use of different media increases, on the other hand investments decrease precisely because of the socio-economic situation.
Companies will therefore have to not only optimize but also make the available budget more efficient, concentrating the bulk of spending on digital channels , which must no longer be seen as a world in itself but as something that increasingly encompasses the physical world.
These, in our opinion, are the main actions that azerbaijan phone number data marketers will have to take to respond to the consequences of the pandemic in terms of the digital landscape and media consumption.
Expand the presence of e-commerce and strengthen the relationship with the consumer at every single moment of their customer journey with a focus on sales and post-sales.
In Italy, in the month of March alone, there was a 162% increase in online sales. The explosion has brought our country into the top 10 in online sales growth, with a + 2 million people compared to 2019, and a + 75% of new buyers in the e-commerce sector in the month of March alone. 40% of the Italian population is now a digital buyer. 83% of people say they will shop online again.
Increase online video
Even with campaigns aimed at User Generated Content that have an immediate impact in terms of consumer engagement and proximity.
Adapt creativity and content, implementing a strategy capable of working effectively across the entire length of the funnel .
Direct relationship with your consumers becomes fundamental, personalization and relevance of content are key elements to make communication strategies more effective. Creativity, channels and touch points must be carefully planned to be used ad hoc in the different phases of the marketing funnel.