Will AI Replace Creatives? Wunderman Thompson Answers!
Posted: Tue Apr 22, 2025 5:12 am
Wunderman Thompson unveils CreAItivity , a report that explores AI through the lens of creativity in marketing and advertising. Produced with InVibes, a global technology company specializing in digital advertising innovation, this report lays the groundwork for how to approach AI through the lens of creativity in marketing.
Intellectual and creative professions, threatened by AI?
While we've been used to seeing machines replace humans since the 20th century, the adoption of generative AI is now threatening intellectual and creative professions, which we thought were the preserve of humans. One thing is certain: the enthusiasm is unprecedented. Just two months after ChatGPT's launch in late November, the chatbot had 100 million monthly active users, making it the fastest-growing consumer app in history.
Thus, the sensational arrival of list of us mobile number database artificial intelligence has plunged creatives around the world into a heavy uncertainty: Is AI capable of creating? Will it replace creatives? What could the advent of such a revolution mean for our marketing and communication professions? Is assisted creation legitimate? How should agencies organize themselves? So many questions that Vincent Druguet, CEO of Wunderman France, his teams, and several guests attempt to answer with optimism in this white paper.
Organization within companies
According to Mathieu Morgensztern, CEO of GroupM France and Country Manager of WPP France, there's no need to worry! AI will boost talent performance tenfold, but not replace it. Mathieu even points out in the report the limitations of these tools for agencies. Because by using this software like everyone else, what difference are we making? According to him, agencies will soon be production centers for innovative technologies, which will make it possible to provide a unique AI offering on the market.
Stéphane Allard, Sales Director at Invibes, explains how these tools will revolutionize the industry. He also explains how small, well-equipped organizations could soon compete with larger organizations. According to him, the real challenge lies in the hyper-personalization enabled by AI. By harnessing large volumes of information, it will be possible to generate personalized creations that will significantly improve engagement with brands.
Thus, the AI revolution promises to be even faster than the digital revolution! CreAItivity offers three ways for companies to accelerate their transition and prepare for this major shift.
Employee training,
Building a proprietary AI technology core,
Acquisition of reliable data within an ethical infrastructure.
The report also features the perspective of Othman Bennis, Director of Marketing and Digital for L'Oréal's Consumer Products division. For him, AI is not a new topic. The brand already uses it daily to explore creative avenues and continues to develop its expertise in the field alongside WPP. Staying at the forefront of creativity is a priority for the group, which also does not see AI as a threat.
Intellectual and creative professions, threatened by AI?
While we've been used to seeing machines replace humans since the 20th century, the adoption of generative AI is now threatening intellectual and creative professions, which we thought were the preserve of humans. One thing is certain: the enthusiasm is unprecedented. Just two months after ChatGPT's launch in late November, the chatbot had 100 million monthly active users, making it the fastest-growing consumer app in history.
Thus, the sensational arrival of list of us mobile number database artificial intelligence has plunged creatives around the world into a heavy uncertainty: Is AI capable of creating? Will it replace creatives? What could the advent of such a revolution mean for our marketing and communication professions? Is assisted creation legitimate? How should agencies organize themselves? So many questions that Vincent Druguet, CEO of Wunderman France, his teams, and several guests attempt to answer with optimism in this white paper.
Organization within companies
According to Mathieu Morgensztern, CEO of GroupM France and Country Manager of WPP France, there's no need to worry! AI will boost talent performance tenfold, but not replace it. Mathieu even points out in the report the limitations of these tools for agencies. Because by using this software like everyone else, what difference are we making? According to him, agencies will soon be production centers for innovative technologies, which will make it possible to provide a unique AI offering on the market.
Stéphane Allard, Sales Director at Invibes, explains how these tools will revolutionize the industry. He also explains how small, well-equipped organizations could soon compete with larger organizations. According to him, the real challenge lies in the hyper-personalization enabled by AI. By harnessing large volumes of information, it will be possible to generate personalized creations that will significantly improve engagement with brands.
Thus, the AI revolution promises to be even faster than the digital revolution! CreAItivity offers three ways for companies to accelerate their transition and prepare for this major shift.
Employee training,
Building a proprietary AI technology core,
Acquisition of reliable data within an ethical infrastructure.
The report also features the perspective of Othman Bennis, Director of Marketing and Digital for L'Oréal's Consumer Products division. For him, AI is not a new topic. The brand already uses it daily to explore creative avenues and continues to develop its expertise in the field alongside WPP. Staying at the forefront of creativity is a priority for the group, which also does not see AI as a threat.