What is a growth hacker?
Posted: Tue Apr 22, 2025 4:26 am
A growth hacker is a marketing ninja focused on growth. They combine the skills of a developer and a marketer. A hacker is someone who uses unconventional means to gain access to a system. A growth hacker uses unconventional means to grow a user base. They can work on all stages of the customer acquisition process (acquisition, conversion, and retention) to achieve their growth goals .
In recent months, the term “ growth hacking ” has gained considerable traction. According to Wikipedia, “ growth hacking ” is a marketing technique developed by the startup world that uses creativity, data analysis, and social data to sell products.
In short, if you're looking for a growth hacker , you need to look for someone who covers all aspects of a startup. A nepal mobile database marketer has a marketing budget that's tailored to the marketing efforts of a given year. A growth hacker has a limited budget to improve the growth of their business.
Some examples of “growth hacking”
Twitter
The social network noticed that active users of its platform followed an average of 20 people. The majority of users created an account, but stopped using it after a few weeks. Upon signing up, Twitter decided to suggest different people to follow so that you immediately began actively using its platform.
Dropbox
This famous “cloud” service tool has implemented several improvements to boost their growth:
Ease of registration & data sharing
Referring friends allows you to earn additional backup space.
Availability of the application on all platforms (android, ios, mac, linux, windows, windows phone, etc.)
…
Apple
If you have an iPhone, you may have noticed that when you send your first email without first setting up your signature, it says “sent from my iPhone” in your emails.
Instagram
Before launching Instagram, Kevin Systrom launched an app called BURBN, somewhat similar to Foursquare. It allowed users to schedule dates and send photos. Its creator, currently co-founder of Instagram, noticed that users weren't using the app's main features. Instead, they were mainly using the photo filter feature. That's when Instagram was born!
So, convinced?
A growth hacker 's goal is to rapidly grow a company's customer base while minimizing marketing costs. They're the genius of our time, leveraging their developer and marketing skills. So, have you found your growth hacker ?
In recent months, the term “ growth hacking ” has gained considerable traction. According to Wikipedia, “ growth hacking ” is a marketing technique developed by the startup world that uses creativity, data analysis, and social data to sell products.
In short, if you're looking for a growth hacker , you need to look for someone who covers all aspects of a startup. A nepal mobile database marketer has a marketing budget that's tailored to the marketing efforts of a given year. A growth hacker has a limited budget to improve the growth of their business.
Some examples of “growth hacking”
The social network noticed that active users of its platform followed an average of 20 people. The majority of users created an account, but stopped using it after a few weeks. Upon signing up, Twitter decided to suggest different people to follow so that you immediately began actively using its platform.
Dropbox
This famous “cloud” service tool has implemented several improvements to boost their growth:
Ease of registration & data sharing
Referring friends allows you to earn additional backup space.
Availability of the application on all platforms (android, ios, mac, linux, windows, windows phone, etc.)
…
Apple
If you have an iPhone, you may have noticed that when you send your first email without first setting up your signature, it says “sent from my iPhone” in your emails.
Before launching Instagram, Kevin Systrom launched an app called BURBN, somewhat similar to Foursquare. It allowed users to schedule dates and send photos. Its creator, currently co-founder of Instagram, noticed that users weren't using the app's main features. Instead, they were mainly using the photo filter feature. That's when Instagram was born!
So, convinced?
A growth hacker 's goal is to rapidly grow a company's customer base while minimizing marketing costs. They're the genius of our time, leveraging their developer and marketing skills. So, have you found your growth hacker ?