Inbound marketing to reduce your lead acquisition costs.
Posted: Tue Apr 22, 2025 3:50 am
Inbound Marketing is not a communication channel, nor is it a technology.
This is a real strategy that must be implemented over the long term and must involve your entire company.
“Inbound is 61% less expensive”
reduction of marketing costs budget
According to a study taiyuan mobile number database by Hubspot, inbound marketing is 61% less expensive than outbound marketing solutions! WHY?
Simply because Inbound Marketing is an investment . While Outbound Marketing is an expense.
Often, the cost of inbound marketing is reduced to content creation or lead generation. Except that it's a much more comprehensive strategy than that. Not only in the scope of the tactics used, but also in its purpose,
“Grow your business!”
Yes, it's about attracting traffic, converting it (into leads), but it's mostly about maintaining the relationship with your prospects and bringing them to purchasing maturity . The expression "It costs less to keep a customer than to acquire a new one" is absolutely true! Before spending money to acquire new customers, ask yourself the following question: "Have I done everything possible to ensure that my current customers stay?". One indicator of this point to keep an eye on, but often forgotten, is the customer churn rate.
These days, if you have money, you can reach anyone, anytime. But is it really profitable? Yes, for your ego maybe! But the goal isn't to flood the market with your presence. It's to be there at the right time, in the right place , when you're "needed."
Automate your actions
Marketing automation isn't new, but it's become essential for maintaining target engagement . Even if you don't sell every time, when your target audience feels the desire or need for one of your products or services, they'll think of you and you'll be on their wish list.
This is why it works in the long term ! The data collected, little by little, on your prospects allows you to adapt your communication and better respond to real expectations.
Automation is set up when an Internet user has carried out an action on your site (filled out a form). Once the action has been carried out, you will be able to know what content they visit, if they return to your site often, if they have carried out other actions, etc.
The success of automation lies in the fact that the customer or prospect is systematically reintegrated into a sales funnel .
Marketing and Sales unite!
Although often summed up as this, inbound marketing is not just about lead generation.
This is a real strategy that must be implemented over the long term and must involve your entire company.
“Inbound is 61% less expensive”
reduction of marketing costs budget
According to a study taiyuan mobile number database by Hubspot, inbound marketing is 61% less expensive than outbound marketing solutions! WHY?
Simply because Inbound Marketing is an investment . While Outbound Marketing is an expense.
Often, the cost of inbound marketing is reduced to content creation or lead generation. Except that it's a much more comprehensive strategy than that. Not only in the scope of the tactics used, but also in its purpose,
“Grow your business!”
Yes, it's about attracting traffic, converting it (into leads), but it's mostly about maintaining the relationship with your prospects and bringing them to purchasing maturity . The expression "It costs less to keep a customer than to acquire a new one" is absolutely true! Before spending money to acquire new customers, ask yourself the following question: "Have I done everything possible to ensure that my current customers stay?". One indicator of this point to keep an eye on, but often forgotten, is the customer churn rate.
These days, if you have money, you can reach anyone, anytime. But is it really profitable? Yes, for your ego maybe! But the goal isn't to flood the market with your presence. It's to be there at the right time, in the right place , when you're "needed."
Automate your actions
Marketing automation isn't new, but it's become essential for maintaining target engagement . Even if you don't sell every time, when your target audience feels the desire or need for one of your products or services, they'll think of you and you'll be on their wish list.
This is why it works in the long term ! The data collected, little by little, on your prospects allows you to adapt your communication and better respond to real expectations.
Automation is set up when an Internet user has carried out an action on your site (filled out a form). Once the action has been carried out, you will be able to know what content they visit, if they return to your site often, if they have carried out other actions, etc.
The success of automation lies in the fact that the customer or prospect is systematically reintegrated into a sales funnel .
Marketing and Sales unite!
Although often summed up as this, inbound marketing is not just about lead generation.