Google clarifies influence on rankings in local search results

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Maik BenskeMaik Benske | April 18, 2016
Search engine optimization isn't a pastime. The goal is to rank highly in search engine results for the most relevant search terms for your business, the ones that potential buyers actually enter. This should draw visitors from relevant target groups to your advertising offer and encourage them to purchase products or services.

Google knows where you are
Most internet users are unaware of the settings available on their pakistan cell phone number list/ desktop or mobile browsers, where, for example, they can disable the transmission of location data. Google uses this data to display personalized search results when they might be relevant. For example, enter the term "pizza delivery" into Google. You'll see that pizza delivery services or restaurants in your area are displayed, even though you didn't enter the combination "pizza delivery" + location. Google knows where you're currently using an internet connection and where you're searching from.

Especially in the catering sector, Google will show you very specific results before the “normal” organic results.

A position 1 ranking or a high OVI value is therefore not a goal in itself, but a means to an end to achieve more far-reaching goals. SEO is "just" one of many tools in the diverse toolbox, but is becoming increasingly important due to the digitalization of society.

In this context, local search engine optimization is becoming increasingly important for many industries – for example, for brick-and-mortar retailers, local service providers, restaurants, and the hotel industry. Many people are looking for local service providers and suppliers.