Lead Nurturing: What is it and how to create it?
Posted: Mon Apr 21, 2025 8:12 am
Lead nurturing is still underutilized, and that's a shame! Did you know that 96% of website visitors have no intention of purchasing? That inbound contacts that aren't directly followed up lose 50% of their value after four hours? And that companies that nurture their leads generate 50% more leads ready to buy at a 33% lower cost?
Lead nurturing is now a new way to approach your prospects, especially when it's part of a marketing automation approach . Let's discover together how to create a strategy that will no longer leave you feeling like you're bothering your prospects!
What is Lead Nurturing?
This is a marketing effort based on engaging iran mobile database your prospects to increase their level of education about your products or services. By aiming to move them toward a specific goal, communicating at the right time through marketing automation will allow your prospects to increase their level of maturity and therefore move more easily toward the purchase.
Why is Lead Nurturing so important?
Lead Nurturing establishes direct contact with your prospects
You've probably already experienced cold calling, where interactions vary from the best (sometimes) to the worst (often)... Prospects you hope will one day become customers without being sure that your product or service meets their needs. Thanks to Lead Nurturing, you now establish initial contact automatically, so you never have to cold call them again.
It positions you as an expert in your industry
The likelihood of a prospect knowing who you are and why they should work with you from their first conversion on your website is slim. Since inbound contacts that aren't directly followed up on lose 50% of their value after four hours, this recurring communication strategy will help you build trust with your prospects, positioning yourself as a market expert, and keeping them engaged and nurturing them.
Lead nurturing is now a new way to approach your prospects, especially when it's part of a marketing automation approach . Let's discover together how to create a strategy that will no longer leave you feeling like you're bothering your prospects!
What is Lead Nurturing?
This is a marketing effort based on engaging iran mobile database your prospects to increase their level of education about your products or services. By aiming to move them toward a specific goal, communicating at the right time through marketing automation will allow your prospects to increase their level of maturity and therefore move more easily toward the purchase.
Why is Lead Nurturing so important?
Lead Nurturing establishes direct contact with your prospects
You've probably already experienced cold calling, where interactions vary from the best (sometimes) to the worst (often)... Prospects you hope will one day become customers without being sure that your product or service meets their needs. Thanks to Lead Nurturing, you now establish initial contact automatically, so you never have to cold call them again.
It positions you as an expert in your industry
The likelihood of a prospect knowing who you are and why they should work with you from their first conversion on your website is slim. Since inbound contacts that aren't directly followed up on lose 50% of their value after four hours, this recurring communication strategy will help you build trust with your prospects, positioning yourself as a market expert, and keeping them engaged and nurturing them.