4 keys to aligning Marketing & Sales
Posted: Mon Apr 21, 2025 7:14 am
Marketing and sales should have common goals. Since the work of both teams must ultimately generate revenue for the company, revenue is the ideal overall goal, but the actions required to generate revenue should also be considered when setting these goals.
To achieve a revenue goal, you need to close deals.
To close deals, you need to create business opportunities.
To create opportunities, you need to have qualified leads.
To get qualified leads, you need to convert website visitors into leads.
To convert website visitors into thailand mobile database customers, you must first attract visitors to your website.
And finally, think positively to push your project forward.
"Ask yourself the right questions."
Does this make sense for you? And for your business?
conversion funnel
This process is measured by the marketing and sales funnel, where visitors enter at the top of the funnel and customers exit at the bottom. The number of contacts at each stage and the conversion rates between stages can help you determine if you're on track to reach your revenue goal.
Marketing and sales teams are typically responsible for different parts of the funnel, with marketing owning the top half from visitor to marketing qualified lead (MQL) and sales managing the sales qualified lead (SQL) through to deal closure.
But both teams must continue to work together across all areas of the funnel, and each team's performance and goals must be visible.
Achieving the goal for each stage of the funnel depends on the success of the next stage up. For example, the fewer sales- qualified leads marketing produces , the fewer sales opportunities will be created.
Using revenue (or income) as the primary performance metric encourages collaboration between the two teams, as they need each other to be successful themselves!
If you would like to know more about the subject,
Download the Revenue Operations Guide for your business
We talk about the 7 levels of relationship with your prospects and the life cycle on page 23.
To achieve a revenue goal, you need to close deals.
To close deals, you need to create business opportunities.
To create opportunities, you need to have qualified leads.
To get qualified leads, you need to convert website visitors into leads.
To convert website visitors into thailand mobile database customers, you must first attract visitors to your website.
And finally, think positively to push your project forward.
"Ask yourself the right questions."
Does this make sense for you? And for your business?
conversion funnel
This process is measured by the marketing and sales funnel, where visitors enter at the top of the funnel and customers exit at the bottom. The number of contacts at each stage and the conversion rates between stages can help you determine if you're on track to reach your revenue goal.
Marketing and sales teams are typically responsible for different parts of the funnel, with marketing owning the top half from visitor to marketing qualified lead (MQL) and sales managing the sales qualified lead (SQL) through to deal closure.
But both teams must continue to work together across all areas of the funnel, and each team's performance and goals must be visible.
Achieving the goal for each stage of the funnel depends on the success of the next stage up. For example, the fewer sales- qualified leads marketing produces , the fewer sales opportunities will be created.
Using revenue (or income) as the primary performance metric encourages collaboration between the two teams, as they need each other to be successful themselves!
If you would like to know more about the subject,
Download the Revenue Operations Guide for your business
We talk about the 7 levels of relationship with your prospects and the life cycle on page 23.