Prerequisite for Google Ads reports in Analytics
Posted: Mon Apr 21, 2025 5:26 am
The most important prerequisite for accessing Google Ads reports in Analytics is to first link the tools. Since both are part of the Google family, this can be done in just a few minutes.
Please note: To link this, you will need admin access to the Google Ads account and editing permissions for the corresponding Google Analytics account.
In the case of MCC accounts:
If you have an MCC (Google Ads Manager Account), Google may not consider your MCC georgia phone number data permissions equivalent to admin rights. In this case, you should try to obtain permission from the client or contact Google Support directly.
Discover your options: Analytics reports for Google Ads optimization
Depending on what's critical to your or your clients' success, you'll likely use different reports. That makes perfect sense. That's why I'll focus on three analytics reports that will definitely be helpful as a basic tool for your daily work.
To access these reports, you must have enabled automatic tagging in your Google Ads account, in addition to linking. This is essential if you want to include campaign statistics in Analytics.
You can easily check this by going to your Google Ads account settings. Under Automatic Tagging, you must have selected "Yes."
Google Ads Keywords: Are you using meaningful keywords and keyword options?
Google Analytics reports provide you with information about the performance of individual keywords. "Keyword analysis—I can do that directly in Google Ads!" you might be thinking.
Absolutely right. But thanks to Analytics, you get much deeper insights into keyword performance. In addition to click counts and costs, you get other interesting data such as:
Please note: To link this, you will need admin access to the Google Ads account and editing permissions for the corresponding Google Analytics account.
In the case of MCC accounts:
If you have an MCC (Google Ads Manager Account), Google may not consider your MCC georgia phone number data permissions equivalent to admin rights. In this case, you should try to obtain permission from the client or contact Google Support directly.
Discover your options: Analytics reports for Google Ads optimization
Depending on what's critical to your or your clients' success, you'll likely use different reports. That makes perfect sense. That's why I'll focus on three analytics reports that will definitely be helpful as a basic tool for your daily work.
To access these reports, you must have enabled automatic tagging in your Google Ads account, in addition to linking. This is essential if you want to include campaign statistics in Analytics.
You can easily check this by going to your Google Ads account settings. Under Automatic Tagging, you must have selected "Yes."
Google Ads Keywords: Are you using meaningful keywords and keyword options?
Google Analytics reports provide you with information about the performance of individual keywords. "Keyword analysis—I can do that directly in Google Ads!" you might be thinking.
Absolutely right. But thanks to Analytics, you get much deeper insights into keyword performance. In addition to click counts and costs, you get other interesting data such as: