Quality of the ad and the landing page
Posted: Mon Apr 21, 2025 4:49 am
A good selection of keywords and appropriate ad copy are only two-thirds of the battle. Google also considers user behavior on the landing page when evaluating quality.
Does the user find what the ad promised? Can they reach their goal quickly and easily without lengthy searches and clicks? Is the content so interesting that you generate a long dwell time, or is your offer so compelling that interested parties make a purchase immediately or within a short period of time?
Conclusion: Optimizations on the landing page also have a positive effect on the quality score and thus on the ad ranking.
Ad rank limits
As described, the threshold is a minimum value x defined by Google.
Essentially, the search engine wants to ensure that the ads meet certain quality standards. lebanon phone number data Google essentially acts as a gatekeeper, ensuring that searchers see the best possible answers/solutions to their search query right at the top.
For your optimization, it is sufficient to have a basic understanding that this threshold exists and that you obviously need to increase your own rating through optimizations if your ads only appear at the bottom of Google search.
Context of the user search query
What exactly does Google consider when considering the context of a user's search query? Here's a list:
Search terms
Type of search terms (e.g. informational versus transactional)
Location of the person at the time of the search
Type of device used (e.g. mobile or desktop)
Time of search
More ads and search results on the page
Additional user signals and attributes
Yes, it's quite nitty-gritty and detailed. But at its core, it's all about presenting a needs-based solution to the right target group at the right time.
Does the user find what the ad promised? Can they reach their goal quickly and easily without lengthy searches and clicks? Is the content so interesting that you generate a long dwell time, or is your offer so compelling that interested parties make a purchase immediately or within a short period of time?
Conclusion: Optimizations on the landing page also have a positive effect on the quality score and thus on the ad ranking.
Ad rank limits
As described, the threshold is a minimum value x defined by Google.
Essentially, the search engine wants to ensure that the ads meet certain quality standards. lebanon phone number data Google essentially acts as a gatekeeper, ensuring that searchers see the best possible answers/solutions to their search query right at the top.
For your optimization, it is sufficient to have a basic understanding that this threshold exists and that you obviously need to increase your own rating through optimizations if your ads only appear at the bottom of Google search.
Context of the user search query
What exactly does Google consider when considering the context of a user's search query? Here's a list:
Search terms
Type of search terms (e.g. informational versus transactional)
Location of the person at the time of the search
Type of device used (e.g. mobile or desktop)
Time of search
More ads and search results on the page
Additional user signals and attributes
Yes, it's quite nitty-gritty and detailed. But at its core, it's all about presenting a needs-based solution to the right target group at the right time.