The right pricing for the YouTuber
Posted: Mon Apr 21, 2025 4:29 am
The social media platform chosen for the campaign is one of the key factors influencing costs. As you'll read below, influencer marketing costs vary by channel. It's as if each social media platform has its own "market" rate.
Instagram is typically the first choice for social media influencer marketing, followed by YouTube and Snapchat. Influencer marketing is generally less common on Facebook and Twitter.
Musical.ly, a lesser-known yet massive social media platform, is becoming increasingly new zealand phone number data popular for influencer marketing. Companies like Coca-Cola have partnered with influencers on music.ly for their campaigns.
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Working with a talent agency is more expensive than working directly with an influencer.
This is because the talent agency typically charges a commission to connect you with the right influencers. Furthermore, influencers who are part of a talent agency typically have more experience with influencer marketing and would command a higher fee.
It's common for YouTube influencers to charge more than Instagram influencers, as creating a YouTube video can require much more effort than creating an Instagram post. Additionally, YouTube videos are often longer than Instagram videos.
Thanks to the analytics provided on YouTube, you can also see the influencer's average video views.
Not every subscriber would watch every video of the influencer, so each video view would generally cost more than each subscriber.
On average, YouTube influencers charge €20 per 1,000 subscribers. However, YouTubers with more than a million followers tend to move away from this price.
Instagram is typically the first choice for social media influencer marketing, followed by YouTube and Snapchat. Influencer marketing is generally less common on Facebook and Twitter.
Musical.ly, a lesser-known yet massive social media platform, is becoming increasingly new zealand phone number data popular for influencer marketing. Companies like Coca-Cola have partnered with influencers on music.ly for their campaigns.
paper-3213924_1920 (1)
Working with a talent agency is more expensive than working directly with an influencer.
This is because the talent agency typically charges a commission to connect you with the right influencers. Furthermore, influencers who are part of a talent agency typically have more experience with influencer marketing and would command a higher fee.
It's common for YouTube influencers to charge more than Instagram influencers, as creating a YouTube video can require much more effort than creating an Instagram post. Additionally, YouTube videos are often longer than Instagram videos.
Thanks to the analytics provided on YouTube, you can also see the influencer's average video views.
Not every subscriber would watch every video of the influencer, so each video view would generally cost more than each subscriber.
On average, YouTube influencers charge €20 per 1,000 subscribers. However, YouTubers with more than a million followers tend to move away from this price.