Content marketing formats along the customer journey
Posted: Mon Apr 21, 2025 4:12 am
To avoid getting overwhelmed by the sheer number of formats, you can focus on the customer journey . This ensures that you not only gain visibility in search engines but also reach your target audience at the right time. The following graphic shows which formats are particularly suitable for each phase.
The different phases of the customer journey
The awareness phase
During this phase, it's especially important to position informative content in a way that qatar phone number data draws potential customers to your company. For example, you can slowly draw attention to your company through white papers in which you share your expertise on a topic.
The Consideration Phase
Since many customers aren't yet ready to make a purchase or contact you during this phase, you should provide comprehensive information. Formats such as newsletters or webinars are ideal for this.
The transaction phase
Here, users expect precise information and the benefits that a purchase would bring. However, if users encounter landing pages with empty promises, this can quickly backfire and lose interest.
The loyalty phase
During the loyalty phase, customers need additional support. Support them, for example, with the correct use of a product, videos, or how-to guides—these are great for supporting customers beyond the purchase.
The different phases of the customer journey
The awareness phase
During this phase, it's especially important to position informative content in a way that qatar phone number data draws potential customers to your company. For example, you can slowly draw attention to your company through white papers in which you share your expertise on a topic.
The Consideration Phase
Since many customers aren't yet ready to make a purchase or contact you during this phase, you should provide comprehensive information. Formats such as newsletters or webinars are ideal for this.
The transaction phase
Here, users expect precise information and the benefits that a purchase would bring. However, if users encounter landing pages with empty promises, this can quickly backfire and lose interest.
The loyalty phase
During the loyalty phase, customers need additional support. Support them, for example, with the correct use of a product, videos, or how-to guides—these are great for supporting customers beyond the purchase.