What exactly is inbound marketing with Hubspot?
Posted: Mon Apr 21, 2025 3:56 am
In the past, customer acquisition was achieved through direct telephone contact or the sending of intrusive advertising messages. Modern inbound marketing describes a clever strategy for attracting prospective customers from a target group to register with your company. This is done through interesting content distributed via your website, company blog, or social media channels.
The initial contact therefore comes from the potential customer. After contact has been established, casually interested individuals initially become leads for your business. In the second step, it is the task of the marketing staff to develop these newly acquired leads and convert them into paying customers for sales. Interaction (email, chat, phone) with the potential customer arouses curiosity. The interested parties should experience added value through targeted messages and services. Solving customer problems is always the focus of inbound marketing.
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The 3 phases of inbound marketing with Hubspot
The marketing expert Hubspot has developed a method that consists of 3 phases:
Put on
Interact
Inspire
We briefly explain the meaning of each term.
Put on
Attract the attention of interested parties from a pre-selected target group by sweden phone number data disseminating relevant and meaningful messages and content. Present yourself as a trustworthy partner who is willing to open up and share their contact details for further information.
Interact
Providing solutions that precisely address customer needs through targeted information strengthens the existing relationship and increases purchase intent.
Inspire
Through optimal use, guide interested parties to the perfect product and offer the right solution. Even after the sale, support satisfied customers to gain further recommendations for your company.
The initial contact therefore comes from the potential customer. After contact has been established, casually interested individuals initially become leads for your business. In the second step, it is the task of the marketing staff to develop these newly acquired leads and convert them into paying customers for sales. Interaction (email, chat, phone) with the potential customer arouses curiosity. The interested parties should experience added value through targeted messages and services. Solving customer problems is always the focus of inbound marketing.
Neuer Call-to-Action
The 3 phases of inbound marketing with Hubspot
The marketing expert Hubspot has developed a method that consists of 3 phases:
Put on
Interact
Inspire
We briefly explain the meaning of each term.
Put on
Attract the attention of interested parties from a pre-selected target group by sweden phone number data disseminating relevant and meaningful messages and content. Present yourself as a trustworthy partner who is willing to open up and share their contact details for further information.
Interact
Providing solutions that precisely address customer needs through targeted information strengthens the existing relationship and increases purchase intent.
Inspire
Through optimal use, guide interested parties to the perfect product and offer the right solution. Even after the sale, support satisfied customers to gain further recommendations for your company.