Contextual advertising of medical services
Posted: Sun Apr 20, 2025 7:07 am
Google Ads prohibits mentioning diseases in the text of ads, retargeting, using the words "consultation", "treatment", "diagnostics", "appointment" for medical topics. You can specify:
name of the clinic/service;
advantages – for example, discounts, work experience, number of patients;
areas of work.
Promotion through social networks
Advertising of medical topics is prohibited on Facebook and Instagram. But this does not mean that promoting a private clinic on social networks will not work. There is a way out. To promote on social networks, you facebook data should maintain your own account.
Promotion through social networks
How to advertise medical services in this direction? Business profiles in social networks are the basis of image promotion. They do not bring an immediate influx of clients, but act for the future:
The user follows the page because it contains many interesting and useful posts about health.
When he needs medical attention, he remembers your company.
How to advertise medical services
Subscribers go to social networks with one goal - to have fun. Therefore, the content should be as light and unobtrusive as possible. Entertainment posts, giveaways, surveys are welcome. What a medical company can do on social networks:
publish checklists and short instructions on how to control your health;
use infographics;
advertise with bloggers;
conduct live broadcasts in which doctors will answer subscribers’ questions.
name of the clinic/service;
advantages – for example, discounts, work experience, number of patients;
areas of work.
Promotion through social networks
Advertising of medical topics is prohibited on Facebook and Instagram. But this does not mean that promoting a private clinic on social networks will not work. There is a way out. To promote on social networks, you facebook data should maintain your own account.
Promotion through social networks
How to advertise medical services in this direction? Business profiles in social networks are the basis of image promotion. They do not bring an immediate influx of clients, but act for the future:
The user follows the page because it contains many interesting and useful posts about health.
When he needs medical attention, he remembers your company.
How to advertise medical services
Subscribers go to social networks with one goal - to have fun. Therefore, the content should be as light and unobtrusive as possible. Entertainment posts, giveaways, surveys are welcome. What a medical company can do on social networks:
publish checklists and short instructions on how to control your health;
use infographics;
advertise with bloggers;
conduct live broadcasts in which doctors will answer subscribers’ questions.