Awareness The customer journey
Posted: Sun Apr 20, 2025 4:41 am
Precisely because the digital world is constantly developing, it is necessary to plan a correct customer journey map that allows you to predict the actions that can lead the consumer towards the purchase and to anticipate the moves of competitors.
One of the most used methods to describe the customer journey is the AIDA method, an acronym in which each letter represents one of the phases that make up the system. However, since cash app data the purchasing path must not end with the conclusion of the sale, it is advisable to add a fifth phase that includes customer loyalty.
begins when a consumer feels a need or realizes they have a problem and want to solve it.
At this point he begins his research (which now takes place mainly online) thanks to which he comes into contact with the goods or services that are right for him. Among these there may also be yours and this is the moment in which the consumer discovers what your company can offer.
One of the most used methods to describe the customer journey is the AIDA method, an acronym in which each letter represents one of the phases that make up the system. However, since cash app data the purchasing path must not end with the conclusion of the sale, it is advisable to add a fifth phase that includes customer loyalty.
begins when a consumer feels a need or realizes they have a problem and want to solve it.
At this point he begins his research (which now takes place mainly online) thanks to which he comes into contact with the goods or services that are right for him. Among these there may also be yours and this is the moment in which the consumer discovers what your company can offer.