Alberto Cogliati's Advice for Franchisors
Posted: Sun Apr 20, 2025 4:37 am
As anticipated, the market has changed profoundly after the pandemic. To remain competitive, today the franchisor must offer a wider range of services . Speaking of the data regarding the actions to be implemented, here are the objectives in which an entrepreneur must invest to keep the franchise up to date:
– Communications and Marketing : Optimize online marketing and social media campaigns.
– Continuous training : importance of courses to increase the skills and awareness of franchisees.
– Sustainability : both social and environmental, an increasingly important factor to be competitive.
Obviously these are just some of the data that emerged from the business owner data report. To learn more, you can download the entire 2024 document from the site and join Assofranchising. Furthermore, from 26 to 28 September the Salone del Franchising in Milan will be held , an opportunity to meet potential franchisees and new brands.
In short, the report highlights significant growth and a promising future for franchising in Italy , suggesting that investing in communication, training and sustainability is key to remaining competitive in an ever-evolving market.
And what do you think of the Assofranchising 2024 report? Join the discussion in our Rating Facebook group and don't miss next Friday's appointment on Facile Franchising ! You can follow us on your favorite platform, whether it's Spotify, Audible or Speakers.
– Communications and Marketing : Optimize online marketing and social media campaigns.
– Continuous training : importance of courses to increase the skills and awareness of franchisees.
– Sustainability : both social and environmental, an increasingly important factor to be competitive.
Obviously these are just some of the data that emerged from the business owner data report. To learn more, you can download the entire 2024 document from the site and join Assofranchising. Furthermore, from 26 to 28 September the Salone del Franchising in Milan will be held , an opportunity to meet potential franchisees and new brands.
In short, the report highlights significant growth and a promising future for franchising in Italy , suggesting that investing in communication, training and sustainability is key to remaining competitive in an ever-evolving market.
And what do you think of the Assofranchising 2024 report? Join the discussion in our Rating Facebook group and don't miss next Friday's appointment on Facile Franchising ! You can follow us on your favorite platform, whether it's Spotify, Audible or Speakers.