Choosing the right channels: which traffic sources?
Posted: Sun Apr 20, 2025 3:50 am
Each traffic channel offers specific advantages. For example, Google and LinkedIn can bring high-quality leads, but often at a high cost. Social networks such as Facebook or Instagram, on the other hand, offer an interesting balance between cost and volume, but require careful management to avoid the risk of attracting off-target leads. Selecting and constantly monitoring traffic sources is therefore crucial to keeping the entire process efficient. The choice of channel is therefore closely linked to the company's needs and the resources you intend to invest.
Our advice is to use mainly the Meta platform , with a particular focus on Facebook. Although some complain that this tool generates off-target contacts, the key to success lies in the chinese overseas america data ability to carefully select the appropriate audience, thus optimizing the advertising investment.
Once the sponsored campaign is launched, the potential lead is encouraged to interact with our creativity, thus opening a new phase of the sales funnel.
Create effective Landing Pages and Forms
After clicking “Learn more” in a sponsored campaign (or a blog post), the lead is directed to a Landing Page designed with a specific purpose: filtering contacts. These landing pages are essential in lead generation because they invite the user to take an action themselves by providing their data. An effective landing page presents clear, concise and persuasive messages, with a single call to action.
Our advice is to use mainly the Meta platform , with a particular focus on Facebook. Although some complain that this tool generates off-target contacts, the key to success lies in the chinese overseas america data ability to carefully select the appropriate audience, thus optimizing the advertising investment.
Once the sponsored campaign is launched, the potential lead is encouraged to interact with our creativity, thus opening a new phase of the sales funnel.
Create effective Landing Pages and Forms
After clicking “Learn more” in a sponsored campaign (or a blog post), the lead is directed to a Landing Page designed with a specific purpose: filtering contacts. These landing pages are essential in lead generation because they invite the user to take an action themselves by providing their data. An effective landing page presents clear, concise and persuasive messages, with a single call to action.