website traffic increased threefold
Posted: Sat Apr 19, 2025 8:49 am
All these actions: error corrections, mass creation of pages, headers for queries — helped reverse the decline in positions and traffic in early March only in Yandex. This was the very beginning of the quarantine due to COVID. In Google, growth began in May.
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In terms of requests, we reached the level before the fall: this means that for most user requests, they saw Angstrom's site.
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Increase in search engine traffic excluding branded traffic from January to July.
Recommendations
Regular changes to the site are a normal story. The business develops linkedin data and grows, and the site does too. But errors that appear in the optimizer's areas of responsibility are not always obvious to programmers. They are often deprioritized because the effect from them is not noticeable at the moment. In the future, these errors will entail a decrease in traffic, positions, and sales. And from the moment the error is corrected until the positions and traffic are restored, another month or month and a half will pass.
Our main recommendation for all companies is to always allocate several hours of developer time for suddenly emerging important SEO tasks. It is important to set up a direct and transparent channel of information exchange between SEO specialists and the development department. As soon as the optimizer sees critical failures on the site, he/she sends the technical specifications for correction to the programmers with the highest priority. At the moment, these tasks may seem less important to the business than a release that improves the functionality of the site. The optimizer's task is to correctly convey the importance of fixing errors and the possible consequences in case of ignoring them. And the task of the business is to listen to the optimizer, ask clarifying questions, clarifying the criticality: when and what are the consequences, what are the solution options.
We recommend developing your own script for error tracking or using ready-made solutions. For example, for all clients we connect our system, which constantly monitors the site and reports changes and errors.
Photo
In terms of requests, we reached the level before the fall: this means that for most user requests, they saw Angstrom's site.
Photo
Increase in search engine traffic excluding branded traffic from January to July.
Recommendations
Regular changes to the site are a normal story. The business develops linkedin data and grows, and the site does too. But errors that appear in the optimizer's areas of responsibility are not always obvious to programmers. They are often deprioritized because the effect from them is not noticeable at the moment. In the future, these errors will entail a decrease in traffic, positions, and sales. And from the moment the error is corrected until the positions and traffic are restored, another month or month and a half will pass.
Our main recommendation for all companies is to always allocate several hours of developer time for suddenly emerging important SEO tasks. It is important to set up a direct and transparent channel of information exchange between SEO specialists and the development department. As soon as the optimizer sees critical failures on the site, he/she sends the technical specifications for correction to the programmers with the highest priority. At the moment, these tasks may seem less important to the business than a release that improves the functionality of the site. The optimizer's task is to correctly convey the importance of fixing errors and the possible consequences in case of ignoring them. And the task of the business is to listen to the optimizer, ask clarifying questions, clarifying the criticality: when and what are the consequences, what are the solution options.
We recommend developing your own script for error tracking or using ready-made solutions. For example, for all clients we connect our system, which constantly monitors the site and reports changes and errors.