We implemented a life cycle of product cards to avoid losing visitors
Posted: Sat Apr 19, 2025 8:48 am
Problem. The site had an "archive" section. Products that were out of stock or discontinued were stored there. Pages were stored in this section for a while and then removed from the site. If a user went to the previous address, they would get a page with a 404 error. The site was losing traffic: after all, users could get to other similar products, but they would get to a blank page and leave the site.
What we did. We wrote logic into the site code so that such pages would be removed from the menu, but they would still live at their old addresses. These products continued to be ranked, users would see that the bc data product was out of stock, and would select products from the block with alternative products.
We have improved the filter to make it easier for visitors to navigate the site
Problem. The filter result is a specific page, for example wallpaper by color or by brand. If people often ask for "Red wallpaper", then the filter page of the online store should be shown in the search and attract traffic. SDVC did not show such pages, which meant that the online store was losing traffic. Plus, the filters broke when the user entered many conditions.
What we did. We made it so that filter pages for important queries started showing up in the search. Plus, we improved the filters themselves and made them more user-friendly: for example, it became possible to select manufacturers.
What we did. We wrote logic into the site code so that such pages would be removed from the menu, but they would still live at their old addresses. These products continued to be ranked, users would see that the bc data product was out of stock, and would select products from the block with alternative products.
We have improved the filter to make it easier for visitors to navigate the site
Problem. The filter result is a specific page, for example wallpaper by color or by brand. If people often ask for "Red wallpaper", then the filter page of the online store should be shown in the search and attract traffic. SDVC did not show such pages, which meant that the online store was losing traffic. Plus, the filters broke when the user entered many conditions.
What we did. We made it so that filter pages for important queries started showing up in the search. Plus, we improved the filters themselves and made them more user-friendly: for example, it became possible to select manufacturers.